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0.23 percent of players generate 60 percent of in-game revenues

Friday April 10,2015 :  MOBILE 'WHALES' MAKE UP MUCH OF THE GAMING MARKET
 
New study from mobile monitor Swrve claims that 0.23 percent of players generate 60 percent of in-game revenues.
 
After studying data on 20 million players of free mobile games, the US mobile marketing monitor Swrve reports that 0.23 percent of players generate 60 percent of in-game revenues, and that average monthly spend is up 33 percent.
 
The statistics are presented in Swrve's just-published 2015 Mobile Monetization Report, which covers the latest industry data relating to the monetisation of free-to-play game players on mobile, based on real user data covering tens of millions of mobile gamers.
 
Researchers conclude that the findings continue to demonstrate the importance of attracting targeted players to the game, identifying them early and ensuring the best possible in-game experience to maximize ROI.
 
The report also indicates the focus on player acquisition in mobile games may be waning, as companies learn to manage the player lifecycle: the percentage of players who made real in-game purchases in January rose to 2.3 percent (from 1.5 percent in 2014) and average monthly spend was $29.17, up from $22 in the same month last year, an increase of nearly 33 percent.
 
Key findings in the Swrve report include:
 
* 2.3 percent of all players made a purchase with real money, an increase from 1.5 percent of players in last year's survey;
 
* Of paying customers, 44 percent made one purchase, while 20 percent made five or more;
 
* The typical paying player makes 3.5 purchases per month, at an average purchase price of $8.27;
 
* 'Mid-tier' virtual sales of items priced between $10-$20 drive the free-to-play business: contributing 21.9 percent of purchases and 38.6 percent of revenues - the latter figure up from 22 percent a year ago;
 
* The average time to first purchase is only 15 hours, down from just under 24 hours in 2014 - making it clear that successful titles incentivise early spend.
 
"The numbers are clear: the mobile games space is changing and growing," said Christopher Dean, Swrve CEO, in a press release announcing the study results.
 
"Although still reliant on a relatively small but growing number of players, there is a clear trend towards a broader payer base, and a more sophisticated approach to driving revenues. We're leaving the 'acquisition phase' of mobile, as developers realize that success is determined by what happens after the install."
 
The Swrve study was restricted to free-to-play games and examined 30 days of behaviour for all players playing a game in January 2015. Data was collected from over 40 titles, and reflects the behavior of more than 20 million players.
 
Access the full report here: http://landingpage.swrve.com/the-swrve-monetization-report-2015.html



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Abdelaouhab Zizi Wins MPNPT Morocco Main Event - Abdelaouhab Zizi has defeated fellow Casablanca resident Fadhil Farag heads up to win the 2018 MPN Poker Tour Morocco Main Event and MAD 375,000 (c. €33,220) after a two-way deal.

Final 12 For MPNPT Morocco - Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).

MPNPT Morocco Updates - Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.

MPN Poker Tour Morocco Day 1A - The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.

2018 MPN Poker Classic - The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.

PDC and Sportradar Renew Deal - Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data

Poker Yaar Joins MPN - Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.

New MPN Poker Rooms Tower Torneos - Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<

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