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NEW MOBILE GAMBLING STUDY FORECASTS GOOD GROWTH
Friday August 5,2011 : Usage patterns will change as mobile gambling market grows
A new study released this week by gambling consultancy H2 Gambling Capital predicts more growth for the popular mobile gambling channel, and predicts that usage patterns will change over the next five years.
The study results, which are underscored by the positive impact of mobile gambling on the recent financial results of many top European gambling groups, show:
* Last year the mobile gambling market was valued at around Euro 2.22 billion.
* By 2015 the forecast is that it will have doubled that to reach Euro 5.4 billion, achieving a compound annual growth rate of 19.3 percent.
* At the end of last year the mobile gambling market accounted for 9.8 percent of interactive and 0.6 percent of gross gambling yield globally. Analysts are predicting conservatively that this will grow to 12.9 percent and 0.9 percent respectively by 2013.
* A major driving force in mobile gambling has been betting on racing, which accounts for almost 77 percent of global GGY, with the Japanese Racing Association accounting for almost 57 percent of the global mobile gambling market in 2010. But over the next five years, the emphasis will move to gaming and lottery activity due to player-friendly technology improvements like improved connectivity and innovations like tablets.
* H2 reckons that at the end of that five year period betting will still account for 50.48 percent of the global mobile gambling market, but that casino gaming will have grabbed 39.82 percent of the action, and lottery activities 9.7 percent.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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