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Mobile Market Potential

Written On  5/2/11 By Recentpoker.com staff writer Frank Polliern :

STUDY HIGHLIGHTS THE POTENTIAL IN MOBILE MARKETS
 
Firms need to keep pace of emerging trends in digital arena
 
UK-based market research firm TNS offers some interesting insights into mobile phone usage in its sixth study titled TNS Mobile Life 2011.
 
The survey conducted in forty-three countries had 34 000 respondents and provides insights into how consumers interact with mobile technology and where the mobile industry's future lies.
 
-  Across developed (44 percent) and emerging (77 percent) markets, content brands and not only handset brands are equally important with more than 1 in 4 global consumers saying content and apps are a key consideration at the point of purchase. As markets mature, key purchase influencers shift to content and application offerings, along with operating system.
 
-  Content and service offerings are playing an increasingly important role in terms of operating systems, with consumer loyalty supporting the continued growth of Android and iOS systems. Google’s operating system – Android, as well as OMS and Tapas – have gained 24 percent share in the past 12 months, growing from 9 percent to 33 percent. This loyalty is due, in part, to Apple’s and Google’s ability to keep pace with consumer’s content demands, particularly with regard to social networking and rich media functionality.
 
-  Tablets are already generating substantial momentum, with intended ownership rates as high as 31 percent in Asia and 28 percent in Europe. However, consumers typically view the tablet either as a complementary device, or as a replacement for a PC, rather than a mobile.
 
-  Insatiable consumers continue to drive market growth for advanced mobile technologies, with video calling, live video and video downloads the next critical developments.
 
-  Apple and Google’s ability to deliver more effective rich media experiences to consumers is translating to victory in the platform wars at present.
 
-  It is suggested that a common thread amongst Asian countries seems to indicate that Asians utilise their mobile phones instead of a PC when engaging in gaming, social networking, entertainment and the like, while Canadians and European consumers prefer PC gaming as opposed to mobile gaming.
 
“With mobiles increasingly becoming the primary device for internet access and communication, particularly in emerging markets, entertainment and multimedia features are a key requirement for engaging with consumers,” said James Fergusson, Managing Director, Global Technology Sector, TNS. “There is a need to ensure that entertainment offers, particularly mobile music, gaming, pictures, video and social networking are available and easy to access."



Gambling News :

Michael Myers is back in Halloween Slot Machine - Get ready for a blood-curdling adventure with Microgaming’s latest offering – Halloween Follow Annie, Lynda, Doctor Loomis, and our heroine Laurie as they try to survive the ultimate horror movie villain, Michael Myers.

Joe Fortune new Rewards Program - Once you sign up, you’re automatically enrolled in the rewards program – and that’s when the epic journey begins. You’ll start earning Adventure Miles immediately, and can embark on the quest of a lifetime: To get paid to play, which stays true to the rewards program’s slogan, ‘Play More Get More’.

Day 1a MPN Poker Tour Tallinn Main Event - Day 1a brought 106 entries into the €550 Main Event, with nearly as many players turning out for the last €35 super satellite into tomorrow’s Day 1b

NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday - Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.

Pro League Reveals Sportradar Contract Details - The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.

NFL Odds: Steelers Visit Undefeated Chiefs #TNF - The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.

Mega Moolah strikes again - The jackpot was hit on a mobile device on Sunday 1 October 2017 by a UK player on Betway, this time awarding a £1,448,116.31 pay day.

2 New Slots For Microgaming Casinos - David Reynolds, Games Publisher at Microgaming, comments: “On top of our branded title game Halloween, we’re delivering two more slots this October, each bringing exciting features and a different theme.

MLS Odds: Red Bulls vs. Whitecaps - The New York Red Bulls (12W, 12L, 7T) haven’t won a match since August 15, but they’re –165 favorites this Saturday against the visiting Vancouver Whitecaps (15W, 10L, 6T), beginning at 5 PM ET. Vancouver is a +475 underdog with the draw priced at +285.

Velka Pardubicka On RacingUK - Felix de Giles flies the British flag in Sunday’s Velka Pardubicka

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