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Mobile Market Potential

Written On  5/2/11 By Recentpoker.com staff writer Frank Polliern :

STUDY HIGHLIGHTS THE POTENTIAL IN MOBILE MARKETS
 
Firms need to keep pace of emerging trends in digital arena
 
UK-based market research firm TNS offers some interesting insights into mobile phone usage in its sixth study titled TNS Mobile Life 2011.
 
The survey conducted in forty-three countries had 34 000 respondents and provides insights into how consumers interact with mobile technology and where the mobile industry's future lies.
 
-  Across developed (44 percent) and emerging (77 percent) markets, content brands and not only handset brands are equally important with more than 1 in 4 global consumers saying content and apps are a key consideration at the point of purchase. As markets mature, key purchase influencers shift to content and application offerings, along with operating system.
 
-  Content and service offerings are playing an increasingly important role in terms of operating systems, with consumer loyalty supporting the continued growth of Android and iOS systems. Google’s operating system – Android, as well as OMS and Tapas – have gained 24 percent share in the past 12 months, growing from 9 percent to 33 percent. This loyalty is due, in part, to Apple’s and Google’s ability to keep pace with consumer’s content demands, particularly with regard to social networking and rich media functionality.
 
-  Tablets are already generating substantial momentum, with intended ownership rates as high as 31 percent in Asia and 28 percent in Europe. However, consumers typically view the tablet either as a complementary device, or as a replacement for a PC, rather than a mobile.
 
-  Insatiable consumers continue to drive market growth for advanced mobile technologies, with video calling, live video and video downloads the next critical developments.
 
-  Apple and Google’s ability to deliver more effective rich media experiences to consumers is translating to victory in the platform wars at present.
 
-  It is suggested that a common thread amongst Asian countries seems to indicate that Asians utilise their mobile phones instead of a PC when engaging in gaming, social networking, entertainment and the like, while Canadians and European consumers prefer PC gaming as opposed to mobile gaming.
 
“With mobiles increasingly becoming the primary device for internet access and communication, particularly in emerging markets, entertainment and multimedia features are a key requirement for engaging with consumers,” said James Fergusson, Managing Director, Global Technology Sector, TNS. “There is a need to ensure that entertainment offers, particularly mobile music, gaming, pictures, video and social networking are available and easy to access."



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3 Top Bitcoin Poker Sites - Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.

Kentucky Derby Odds: Justify still Favorite - With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.

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888Poker Takes Over the States - With more and more states moving toward online casino integration, an increasing number of international players are moving in on American territory. Who will take the crown of the most popular online poker venue in the United States?

Top gambling ICOs to watch this year - The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.

MPN Poker Tour Bratislava Results - Alex Hendriks Wins Inaugural MPN Poker Tour Bratislava Main Event and €27,000

MPN Poker Tour Bratislava | Day 2 - It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.

MPN Poker Tour Bratislava Day 1B - Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today

MPN Poker Tour Bratislava Day 1A - The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.

Famous professional eSports player that turned into poker - It goes without saying that nowadays eSports is one of the fastest growing industries. However, similar to regular sports, the professional gamers are struggling to find themselves after their career is over.

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