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Mobile Market Potential

Written On  5/2/11 By Recentpoker.com staff writer Frank Polliern :

STUDY HIGHLIGHTS THE POTENTIAL IN MOBILE MARKETS
 
Firms need to keep pace of emerging trends in digital arena
 
UK-based market research firm TNS offers some interesting insights into mobile phone usage in its sixth study titled TNS Mobile Life 2011.
 
The survey conducted in forty-three countries had 34 000 respondents and provides insights into how consumers interact with mobile technology and where the mobile industry's future lies.
 
-  Across developed (44 percent) and emerging (77 percent) markets, content brands and not only handset brands are equally important with more than 1 in 4 global consumers saying content and apps are a key consideration at the point of purchase. As markets mature, key purchase influencers shift to content and application offerings, along with operating system.
 
-  Content and service offerings are playing an increasingly important role in terms of operating systems, with consumer loyalty supporting the continued growth of Android and iOS systems. Google’s operating system – Android, as well as OMS and Tapas – have gained 24 percent share in the past 12 months, growing from 9 percent to 33 percent. This loyalty is due, in part, to Apple’s and Google’s ability to keep pace with consumer’s content demands, particularly with regard to social networking and rich media functionality.
 
-  Tablets are already generating substantial momentum, with intended ownership rates as high as 31 percent in Asia and 28 percent in Europe. However, consumers typically view the tablet either as a complementary device, or as a replacement for a PC, rather than a mobile.
 
-  Insatiable consumers continue to drive market growth for advanced mobile technologies, with video calling, live video and video downloads the next critical developments.
 
-  Apple and Google’s ability to deliver more effective rich media experiences to consumers is translating to victory in the platform wars at present.
 
-  It is suggested that a common thread amongst Asian countries seems to indicate that Asians utilise their mobile phones instead of a PC when engaging in gaming, social networking, entertainment and the like, while Canadians and European consumers prefer PC gaming as opposed to mobile gaming.
 
“With mobiles increasingly becoming the primary device for internet access and communication, particularly in emerging markets, entertainment and multimedia features are a key requirement for engaging with consumers,” said James Fergusson, Managing Director, Global Technology Sector, TNS. “There is a need to ensure that entertainment offers, particularly mobile music, gaming, pictures, video and social networking are available and easy to access."



Gambling News :

NHL Odds: Forsberg Faces Elliott in Nashville - The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.

Sit & Go 2.0 launched online exclusively at Americas Cardroom - Get ready to cheer like a champion before the first flop is even dealt. The much-anticipated Sit & Go 2.0 is now launched online exclusively at Americas Cardroom and Sit & Go players are reaping the benefits of the next evolution of poker.

NBA Odds: Hawks, Wiz in Southeast Showdown - The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.

Mega Moolah progressive jackpot Hit Again - Microgaming’s Mega Moolah progressive jackpot slot has been hit yet again at just over €6.6 million!

NBA Odds: Clippers Try to Slow Down Bucks in LA - Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.

NCAAB Odds: SMU Hosts Tulsa With AAC Title on the Line - There aren’t too many college basketball teams more profitable than the SMU Mustangs (25-4 SU, 18-5-1 ATS). They host the Tulsa Golden Hurricane (14-14 SU, 15-12 ATS) this Thursday night, tipping off at 8 PM ET on CBSSN.

NHL Odds: Canadiens Welcome Islanders Tonight - The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.

NHL Odds: Reeling Flyers Seek Relief in Pittsburgh - #nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.

Dollars to Donuts Slot Launch - Firstly, it's a classically styled, easy playing 3-reel with five pay lines featuring a traditional icon set of bars and sevens.

Secret Symbol Slot - RTG will soon release 'Secret Symbol', a 5 Reel Video Slot on 3/15/2017.

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