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70 Percent Of World Cup Bets Placed On Mobile
Thursday June 26,2014 : MOBILE IS KING IN WORLD CUP BETTING
Study by payment company found 70 percent of bets are being placed from mobile devices.
The betting bonanza flowing from the currently running FIFA World Cup football has highlighted the major role that mobile devices are playing in the placement of wagers, with a new study from payments company Secure Trading claiming that during the England vs. Costa Rica game 70 percent of the wagers were coming in from mobile devices.
The payments company has seen a massive surge in mobile gaming since the World Cup kicked off on June 12, says Jens Bader, Secure Trading's commercial director, who opines that heavy advertising campaigns coupled with the rise of second screening has triggered a betting bonanza for operators.
“These major events offer a significant mobile opportunity for operators but they must be equipped for the scenario," Bader said. "Keeping users engaged while making the player journey a smooth one is paramount.
“For example, a quick and easy player identification solution and a simple sign-up process for first-time customers is essential.
“Invest in a robust and efficient payment area in order to process large surges of transactions, as well as having the responsiveness to deal with peaks in demand during important matches.”
The conclusions reached by Secure Trading have been echoed by mobile sports betting platform Betfuze, which reports that 65 percent of its punters used mobile devices to place their bets and keep up to date with World Cup developments.
The mobile division of Coral also reports soaring use of mobile devices, predicting that upwards of a billion pounds sterling in wagers will have been placed by the end of the tournament, and in Coral's case more than 66 percent of its gamblers will use mobile devices, with 70 percent of their action flowing from in-play betting....up 750 percent on the group's experience at the last World Cup in South Africa back in 2010.
Social media will be a critically important element in this year's World Cup, with observers predicting that between 70 and 75 percent of gamblers will use social media whilst watching a game, split roughly 45 percent Facebook and 35 percent Twitter.
Offline, the tournament buzz has taken hold, too as punters stream to their favourite pubs to watch games and place bets on their mobiles, all the while consuming millions of pints of their favoured brews.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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