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MOBILE PHONE ENTERTAINMENT CONTINUES TO SOAR
Posted 3/6/11 : Latest Juniper survey predicts $54 billion in revenues by 2015
The surge in smart phone usage, and the attendant rise in downloads of consumer-oriented
Applications, is attributed as the driving force behind the continued spectacular expansion of the mobile phone entertainment sector by the latest Juniper Research survey out this week.
The report values the international Mobile Entertainment market at $33 billion for last year, rising to $54 billion in 2015, and observes that the combination of app stores and smart phones has created an unprecedented level of awareness and usage of services such as social media, games, video and streamed music.
At the same time, the transition from the “walled garden” business model to an open mobile
Internet has created greater opportunities for D2C players in niche areas such as gambling and adult services, the report notes.
The rise in consumer adoption of rich media content has additionally prompted unprecedented interest in mobile channels from major brands, which are allocating increasing proportions of digital budget to mobile. As a result, content providers in particular are benefitting from the additional revenue stream created through in-app advertising.
Report author Dr Windsor Holden, comments: “We’ve witnessed a quite dramatic evolution of the mobile entertainment market over the past few years, in terms of type of content, scale of content and how that content is monetised.
“The challenge for the players across the redefined mobile ecosystem is to recognise how best to leverage their strengths to ensure that their respective revenue streams are optimised.”
Other key findings from the report include:
• Despite the erosion of the ringtone market, mobile music will remain the largest single contributor to mobile entertainment content revenues over the next five years
• The fastest growing product sector will be mobile gambling, followed by social media
• On a regional basis, Far East & China will continue to account for the largest share of revenues, followed by Western Europe.
3 Top Bitcoin Poker Sites -
Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.
Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
With more and more states moving toward online casino integration, an increasing number of international players are moving in on American territory. Who will take the crown of the most popular online poker venue in the United States?
Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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