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MORGAN STANLEY SOCIAL GAMBLING RESEARCH
11/18/2012 : MORGAN STANLEY SOCIAL GAMBLING RESEARCH
Blue paper gives insight into convergence of industries
Global financial services firm Morgan Stanley has delved deeper into the world of social gambling and the convergence between it and the web-based, real-money sector and reports interesting findings.
The firm estimates the current $1.7 Billion social gambling market will grow to $2.5 Billion by 2015.
The research looks at the drivers of growth, the key uncertainties, and what these could mean for the leading operators.
According to Morgan Stanley, the 170 million social gambling player base is more than triple that of online gambling, and is opening up gambling to a new pool of customers. Conversion to online gambling would drive growth, but the different motivations of social and real money gamblers mean this is not guaranteed.
As social gambling is mostly unregulated it thrives where online gambling is restricted said the report. Regulation of real online gambling in currently unregulated jurisdictions could drive higher conversion rates and boost industry growth, allowing social and real money gambling to converge.
Expect more consolidation of online gambling and social gambling firms who will capitalise on each others complementary advantages.
Firms rated with the biggest potential by the Morgan Stanley report include Zynga, bwin.party, 888, International Game Technology, Betfair, Paddy Power and WMS.
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