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The need to attract a younger demographic to gambling
Friday May 9,2014 : GAMBLING INDUSTRY NEEDS TO ATTRACT A YOUNGER DEMOGRAPHIC
And technology is the way to do it...
The Southern Gaming Summit in Biloxi, Mississippi wound down this week with one theme standing out - the need to attract a younger demographic to gambling...and some opined that presentation, technology and online gambling may be the way to do it.
Slot machines designed to appeal to the baby boomers, who comprise the majority of the players in the land casinos now, do not necessarily have the same attraction for younger generations, and new games are essential, experts said, pointing to a need for the interactive and social elements that younger players prefer.
Matt Wilson, vice president of marketing for Aristocrat Technologies, was among several industry executives who said that manufacturers and developers are now pursuing the emerging gambling generations with better graphics, sound and even the style of the cabinet.
"Curb appeal matters," said Wilson.
Allen Godfrey, executive director of the Mississippi Gaming Commission, said casinos study and know their customers better than any other business does. To entice younger players, he said, "...all the smart money is on technology."
The new gambling generations favour social gaming and do not see the traditional casino games as especially attractive, confirmed Joel Simkins, a senior casino analyst for Credit Suisse.
In giving the closing address, Geoff Freeman of the American Gaming Association, said that the industry needs to change in order to thrive, and that operators were going to have to find new products that connect with people. Casino floors also needed to evolve in order to appeal to a younger demographic, he opined.
Freeman, who was initially aggressive in the pursuit of legalised online poker when he joined the AGA as chief executive officer, appears to be taking a softer line following reports earlier this year that the AGA board wanted to "gear back" the rhetoric on the sensitive topic of legalisation.
In his closing address Freeman said the AGA will work with casinos on common causes, including cracking down on illegal online casino sites and Internet cafes.
However, he added, the Internet gambling debate isn't something the AGA will get involved in, because it is divided into businesses that support federal regulation and those that believe in states' rights.
Instead, the AGA will focus on telling the success story of casinos and their value to communities.
"We will be a relentless champion of gaming," he said.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
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