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NetEnt Games Now Available in Land Based Casinos
Tuesday June 16,2015 : NETENT - WILL HILL CONTENT DEAL FULFILLED
Land-based games launched.
Last year NetEnt AB signed an agreement with William Hill plc to supply casino games to its licensed betting shops in the UK
Following a successful integration process, the first game - a slot titled Starburst - is now available to players in William Hill’s retail network.
The integration is a milestone for NetEnt, a company presser announced Tuesday, because for the first time its games are now available in retail shops in the UK.
"In close collaboration with William Hill, NetEnt’s award winning games have been redesigned to apply to the demands of the retail customer," the statement reveals. "Entering land-based casino entertainment is in line with the company’s multi-channel strategy, providing operators with casino solutions for different channels, as demanded by their players."
Per Eriksson, president and CEO of NetEnt, said, “William Hill is the largest betting and gaming operator in the UK and this partnership will allow us to maximize distribution in their major channels such as retail, desktop and mobile.
“Although the online casino market has shown steady double-digit growth in the past five years, online penetration is still very low. Today, only five percent of the global casino market is online, the rest comes from traditional, land-based gaming.
"Over time, we see interesting growth opportunities in the retail channel and our multichannel strategy will drive increased convergence between online and offline gaming.”
Digitalisation and convergence are important trends in retail betting globally, with a growing number of land-based B2C retailers offering e-commerce.
Online consumption is growing at a fast pace and the trend is set to continue, NetEnt opines.
Increased broadband penetration and more sophisticated mobile devices with internet access support this development.
The gaming industry shows a similar pattern with increasing convergence between land-based gaming and online gaming.
3 Top Bitcoin Poker Sites -
Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.
Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
With more and more states moving toward online casino integration, an increasing number of international players are moving in on American territory. Who will take the crown of the most popular online poker venue in the United States?
Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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