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Interactive gambling company gets access to over 15 million viewers
The UK-listed interactive television gambling company NetPlayTV has scored a major coup by being the first of its kind to secure a licence to operate a dedicated operation on the 24 hour Freeview Channel. With effect from 8 January 2009 the firm will broadcast its services, including Supercasino.com and Live Bingo on Freeview Channel 48, accessing a potential audience of 15.3 million viewers..
Historically the company has bought spare capacity on the Freeview platform from other broadcasters, such as Virgin and Nuts TV. In securing its own dedicated channel NetPlayTV will be able to drive users to its own channel, thus building greater loyalty and permanence.
Freeview is the UK's largest digital TV platform, serviing 86.7 percent of UK households and enable them to receive digital TV, with the average household having 2.7 TV sets. To date there have been over 27 million Freeview boxes sold making it the most successful digital TV broadcaster in the UK.
Martin Higginson, Executive Chairman and Chief Executive Officer at NetPlay, said: "This is a major milestone for our business. Freeview is the largest digital TV platform in the UK with over 15.3 million homes using the service. To secure a dedicated channel to broadcast our services is a real achievement for the whole team. We will now be able to drive people to our Freeview channel 48 and thus build loyalty in this destination.
"NetPlay TV now broadcasts its services, including Supercasino.com and Live Bingo on three of the four digital TV platforms, Freeview, Sky, and Freesat, giving it a total addressable audience of over 23 million homes in the UK. Allowing our customers to interact with live presenters is a real differentiator. We firmly believe customer playing habits are changing and as such more and more users are now demanding a 'live' gaming experience."
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PlaySugarHouse To Carry Konami Content -
Content provider Konami will provide its Gypsy Fire and Fortune Stacks slot games to Rush Street Interactive-operated PlaySugarHouse.com on an exclusive basis in the New Jersey real-money online and mobile wagering market.
ITF TERMINATES BETWAY SPONSORSHIP DEAL -
The International Tennis Federation (ITF) has reportedly terminated Betway’s three-year sponsorship partnership as an extension to their anti-match fixing and sports integrity policy.
GSA To Launch European division -
The expansion enables the GSA to better focus on the regional needs of its members outside of North America and underscores its recognition and commitment to growing European membership.
Paddy Power Trading Update -
Company prevails despite adverse sports and US election results; Trump success cost the group GBP 5 million, whilst punter successes took another GBP 40 million in Q4-2016.
Tabcorp SunBets project -
The details were revealed this week in an IT News article quoting Tabcorp's chief information officer, Kim Wenn, who described the SunBets project as Tabcorp's biggest global venture yet.
China Lottery Sales Up in 2016 -
The Chinese official news agency Xinghua reports that according to figures from the Ministry of Finance released Monday, Chinese lottery sales in 2016 rose 7.3 percent year-on-year to 394.64 billion yuan (about US$57.53 billion).
New chairman and a new director for 500.com -
Chinese online lottery operator 500.com has announced major executive changes to the company with the apparently amicable departure of director and chairman Man San Law, as well as director Weiguo Zhao from its board of directors, effective January 20, 2017.
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