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Nevada Online Poker Advertising Ramped Up

Monday September 30,2013 :  NEVADA ONLINE POKER OPERATORS RAMP UP THE ADVERTISING
 
WSOP.com and Ultimate Poker vie for market share in a limited arena.
 
The arrival of Caesars' WSOP.com online poker site in the intrastate Nevada online poker market is creating a competitive advertising environment with Fertitta Interactive's Ultimate Poker.com longer-established website, reports the publication Advertising Age.
 
This weekend saw the launch of the Nevada-focused television element of a comprehensive advertising campaign designed by the Californian agency Zambezi.
 
Elements in the campaign include TV, radio, print, digital and out-of-home advertising as well as partnerships with Caesars' land casinos, and emphasise the "whenever, wherever" availability of online play, as well as the unique advantages of playing at online.
 
The AdAge piece contains preview vid clips of the material here: http://adage.com/abstract?article_id=244447.
 
The presentation has a comedic tone, revolving around an ordinary player with exaggerated 'tells' up against global poker ace Scotty Nguyen in a WSOP tournament, with the premise "Online, I don't need a poker face."
 
Other WSOP.com material takes the double entendre to a risqué level in "How to Play Poker" here:
 
http://www.youtube.com/watch?v=hkgpRJKDJJQ
 
Caesars Interactive Entertainment is leveraging the high profile World Series of Poker live tournament to boost WSOP.com activity, offering digital players a chance to win their way into the $10,000 main event in Las Vegas, and providing a loyalty facility dubbed Action Club which allows online players to earn points that can be converted into credits for discounted room nights, shows, dining credits and merchandise at Caesars-owned properties.
 
Ultimate Poker is not standing still as the advertising ramps up; in addition to saturating its land casinos with signage, Ultimate Poker's strategy includes significant direct marketing and tapping into Station Casinos' databases, which house contact information for roughly 80 percent of the gamblers in Nevada, said Joe Versaci, chief marketing officer for Ultimate Gaming.
 
Ultimate Poker has a marketing partnership with Ultimate Fighting Championship, whose majority owners, Frank Fertitta and brother Lorenzo Fertitta, also own Station Casinos.
 
Ultimate Poker is also running TV ads using a combination of boutique agencies and in-house resources for the creative, and is now conducting a review for a creative agency, Advertising Age reports.
 
The account is likely to be a substantial one, with the New Jersey online gambling market also in Ultimate Gaming's sights through its partnership with Trump Taj Mahal Casino Resort in Atlantic City
 
The Ultimate Poker television ads are a little more serious and focused, emphasising the practical considerations of playing poker on a Nevada regulated website such as reliable deposits and withdrawals and fair, safe software.
 
The advent of legalised online gambling in the United States on a state-by-state basis clearly offers great potential for American advertising and marketing agencies.  With Delaware and New Jersey set to join Nevada later this year, other states  actively considering possibilities in the wings, and a large number of major companies ready to pile in, there are interesting times ahead.



Gambling News :

Oink Country Love Slot Launches - Oink Country Love will have players tapping their feet to the country beat with the lovable Oink Bros, Willy and Chancho, who are trying to win over the heart of Miss Southern Charm in this five by three reel, 45-line online slot.

Tim Chung Wins MPNPT Manchester - The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.

MPNPT Manchester Day 2 - Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.

Day 1B MPN Poker Tour Manchester - Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.

Day 1A MPNPT Manchester - The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days

Kung Fu Rooster Slot Goes Live - Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.

Sensational Sixes Slot Goes Live - Light up Icons like BAR's, black spades, red hearts, blue diamonds, and green clubs. The best part of Sensational Sixes are the three wild icons, for 2X, 4X, and 6X multipliers!

3 New Betsoft Slots - 3 new Betsoft slot Games were also added this week to most online casinos allowing US players.

2017 Bodog Super Millions Poker Open - The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.

Pokerstars Pulls Out Of Coloumbia - Pokerstars Has taken the decision to cease offering real money services to players located in, playing from or resident within Colombia, effective from the 17th of July 2017.

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