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Nevada Online Poker Advertising Ramped Up

Monday September 30,2013 :  NEVADA ONLINE POKER OPERATORS RAMP UP THE ADVERTISING
 
WSOP.com and Ultimate Poker vie for market share in a limited arena.
 
The arrival of Caesars' WSOP.com online poker site in the intrastate Nevada online poker market is creating a competitive advertising environment with Fertitta Interactive's Ultimate Poker.com longer-established website, reports the publication Advertising Age.
 
This weekend saw the launch of the Nevada-focused television element of a comprehensive advertising campaign designed by the Californian agency Zambezi.
 
Elements in the campaign include TV, radio, print, digital and out-of-home advertising as well as partnerships with Caesars' land casinos, and emphasise the "whenever, wherever" availability of online play, as well as the unique advantages of playing at online.
 
The AdAge piece contains preview vid clips of the material here: http://adage.com/abstract?article_id=244447.
 
The presentation has a comedic tone, revolving around an ordinary player with exaggerated 'tells' up against global poker ace Scotty Nguyen in a WSOP tournament, with the premise "Online, I don't need a poker face."
 
Other WSOP.com material takes the double entendre to a risqué level in "How to Play Poker" here:
 
http://www.youtube.com/watch?v=hkgpRJKDJJQ
 
Caesars Interactive Entertainment is leveraging the high profile World Series of Poker live tournament to boost WSOP.com activity, offering digital players a chance to win their way into the $10,000 main event in Las Vegas, and providing a loyalty facility dubbed Action Club which allows online players to earn points that can be converted into credits for discounted room nights, shows, dining credits and merchandise at Caesars-owned properties.
 
Ultimate Poker is not standing still as the advertising ramps up; in addition to saturating its land casinos with signage, Ultimate Poker's strategy includes significant direct marketing and tapping into Station Casinos' databases, which house contact information for roughly 80 percent of the gamblers in Nevada, said Joe Versaci, chief marketing officer for Ultimate Gaming.
 
Ultimate Poker has a marketing partnership with Ultimate Fighting Championship, whose majority owners, Frank Fertitta and brother Lorenzo Fertitta, also own Station Casinos.
 
Ultimate Poker is also running TV ads using a combination of boutique agencies and in-house resources for the creative, and is now conducting a review for a creative agency, Advertising Age reports.
 
The account is likely to be a substantial one, with the New Jersey online gambling market also in Ultimate Gaming's sights through its partnership with Trump Taj Mahal Casino Resort in Atlantic City
 
The Ultimate Poker television ads are a little more serious and focused, emphasising the practical considerations of playing poker on a Nevada regulated website such as reliable deposits and withdrawals and fair, safe software.
 
The advent of legalised online gambling in the United States on a state-by-state basis clearly offers great potential for American advertising and marketing agencies.  With Delaware and New Jersey set to join Nevada later this year, other states  actively considering possibilities in the wings, and a large number of major companies ready to pile in, there are interesting times ahead.



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US$30M DUBAI WORLD CUP - Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines

NHL Odds: Forsberg Faces Elliott in Nashville - The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.

Sit & Go 2.0 launched online exclusively at Americas Cardroom - Get ready to cheer like a champion before the first flop is even dealt. The much-anticipated Sit & Go 2.0 is now launched online exclusively at Americas Cardroom and Sit & Go players are reaping the benefits of the next evolution of poker.

NBA Odds: Hawks, Wiz in Southeast Showdown - The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.

Mega Moolah progressive jackpot Hit Again - Microgaming’s Mega Moolah progressive jackpot slot has been hit yet again at just over €6.6 million!

NBA Odds: Clippers Try to Slow Down Bucks in LA - Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.

NCAAB Odds: SMU Hosts Tulsa With AAC Title on the Line - There aren’t too many college basketball teams more profitable than the SMU Mustangs (25-4 SU, 18-5-1 ATS). They host the Tulsa Golden Hurricane (14-14 SU, 15-12 ATS) this Thursday night, tipping off at 8 PM ET on CBSSN.

NHL Odds: Canadiens Welcome Islanders Tonight - The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.

NHL Odds: Reeling Flyers Seek Relief in Pittsburgh - #nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.

Dollars to Donuts Slot Launch - Firstly, it's a classically styled, easy playing 3-reel with five pay lines featuring a traditional icon set of bars and sevens.

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