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NEW SEARCH ALGORITHIM AT GOOGLE
Friday, November 4, 2011 : The aim is to better deliver more up-to-date results...and it could impact 35 percent of internet searches
The introduction Thursday of a new Google search algorithm has been examined by the techie publication TechCrunch, which concludes that the changes will impact 35 percent of Web searches, building on top of the search company's previous “Caffeine” update in order to deliver more up-to-date and relevant search results, specifically those in areas where freshness is an imperative.
"This includes things like recent events, hot topics, current reviews and breaking news items," TechCrunch points out.
The new algorithm knows that different types of searches have different freshness needs, and weighs them accordingly. For example, a search for a favorite recipe posted a few years ago may still be popular enough to rank highly, but searches for an unfolding news story should bring the newer, fresher content first, followed by older results.
For searches about recent events and news, Google may now show search results towards the top of the page that are only minutes old, the company says.
Google was already ranking news items and stock symbols at the top of the page when users performed financial-related searches or searches for current information, but this algorithm change has an impact on the organic search results, too, not those from the verticals which have been integrated into Google’s Universal search.
“Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old,” said Amit Singhal, a software engineer who heads up Google’s search-ranking team.
While this week’s algorithm changes still don’t incorporate Twitter content, they do ensure that, for about a third of all Google search results, the most recent results will show up near the top of the page.
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Gambling News :
Phil Ivey Loses Borgata Casino -
Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.
NYX Gaming in deal with Endemol -
"Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”
NEW CAMBODIAN GAMBLING LAWS -
After more than two years of debate and drafting, Cambodia may be closing in on final agreement regarding its proposed gambling law changes.
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
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