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NEW POKERSTARS AD AIMED AT COMMUTERS
Friday May 25, 2012 : NEW POKERSTARS AD AIMED AT COMMUTERS
"Pray for a delay" campaign targets mobile users on UK railway service
The marketing and advertising publication The Drum reports that PokerStars is targeting consumers with an outdoor advertising campaign to promote its new mobile app, targeting the 5.3 million railway passengers on the UK's Southern Railway network over a four-week period.
With a "Pray for a Delay" strapline, the ads are specifically designed to appeal to commuters looking for something constructive to do on their daily journey to work. Research has shown that four in five (83 percent) frequent rail users access the internet at least once per day and they are twice as likely to own a smartphone.
PokerStars is keen to capitalise on this to engage with passengers and drive them to the free app, which lets people play poker for real money on-the-go.
“Train advertising provides a positive captive environment, with the average commuter spending 22 minutes within the train carriage, allowing them to absorb and interact with the advertising message and download the Pokerstars App to their mobile phone or tablet,” explained Mark Dolan from Transport Media.
Pokerstars has also launched its real money iOS and Android mobile app in the Asia Pacific region, renowned for the popularity of gambling.
Players in Australia and New Zealand are included in the Asian initiative, which takes advantage of the widespread use of smart phones and tablets in the region. The new app also embraces Zoom - the company's phenomenally successful speed poker product.
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Gambling News :
Amaya FY2016 Trading Update -
The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
Optima Information Services iShop -
Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.
CAGAYAN CHIEF MOVES TO REASSURE LICENSEES -
Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.
New Massachusetts Online Gambling Bill -
It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.
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