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NEW POKERSTARS AD AIMED AT COMMUTERS
Friday May 25, 2012 : NEW POKERSTARS AD AIMED AT COMMUTERS
"Pray for a delay" campaign targets mobile users on UK railway service
The marketing and advertising publication The Drum reports that PokerStars is targeting consumers with an outdoor advertising campaign to promote its new mobile app, targeting the 5.3 million railway passengers on the UK's Southern Railway network over a four-week period.
With a "Pray for a Delay" strapline, the ads are specifically designed to appeal to commuters looking for something constructive to do on their daily journey to work. Research has shown that four in five (83 percent) frequent rail users access the internet at least once per day and they are twice as likely to own a smartphone.
PokerStars is keen to capitalise on this to engage with passengers and drive them to the free app, which lets people play poker for real money on-the-go.
“Train advertising provides a positive captive environment, with the average commuter spending 22 minutes within the train carriage, allowing them to absorb and interact with the advertising message and download the Pokerstars App to their mobile phone or tablet,” explained Mark Dolan from Transport Media.
Pokerstars has also launched its real money iOS and Android mobile app in the Asia Pacific region, renowned for the popularity of gambling.
Players in Australia and New Zealand are included in the Asian initiative, which takes advantage of the widespread use of smart phones and tablets in the region. The new app also embraces Zoom - the company's phenomenally successful speed poker product.
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Alegriabet Finally Launches -
Our online betting site will deliver a full, market-leading suite of services including pre-match and live betting as well as virtual sports
International Table Tennis Federation in deal with Sportradar. -
The International Table Tennis Federation (ITTF) has today announced it has signed a brand-new integrity partnership with Sportradar utilising the organisation’s world-leading monitoring, intelligence and prevention solutions to help safeguard the sport against match fixing.
NBA odds on Thunder vs. Pacers Game? -
This Wednesday night in Indianapolis, Paul George is due to play his first game at the Fieldhouse as a member of the Oklahoma City Thunder (12-13 SU, 8-17 ATS). But George might not face the Indiana Pacers (15-11 SU, 16-10 ATS); he’s listed as day-to-day with a right calf contusion. Tip-off is at 7 PM ET on ESPN.
2 New Christmas Slots For Microgaming -
Microgaming’s jolly game additions this December. Microgaming adds two more games to kick off the festive season, in addition to its action-packed Highlander online slot.
SportsBetting Supreme Court Showdown -
Sports Law, Betting and Integrity leaders convene to preview Supreme Court Showdown. Thought leaders weigh in on Christie vs. NCAA (which in January will shift to Murphy vs. NCAA)
NBA Odds: Heat Can Burn Cavaliers in Cleveland -
The Cleveland Cavaliers (12-7 SU, 6-12-1 ATS) may have turned their season around, but they’ve got a challenging matchup this Tuesday against the Miami Heat (9-9 SU, 7-9-2 ATS), tipping off at 7 PM ET on NBA-TV. Miami is 7-4 SU and 6-5 ATS against the Cavs since LeBron James went back to Cleveland in 2014.
Games Concept Day in Malta -
The Quickfire Games Concept Day is the second full-day workshop to date, the first being held in Gibraltar in July.
AFC’s fight against match-fixing -
The Asian Football Confederation (AFC) has introduced a new AFC integrity mobile application, which will enable fans, players and officials to report possible suspicious activities or provide information concerning match-fixing or corruption to the AFC Integrity Unit.
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