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NEW POKERSTARS AD AIMED AT COMMUTERS
Friday May 25, 2012 : NEW POKERSTARS AD AIMED AT COMMUTERS
"Pray for a delay" campaign targets mobile users on UK railway service
The marketing and advertising publication The Drum reports that PokerStars is targeting consumers with an outdoor advertising campaign to promote its new mobile app, targeting the 5.3 million railway passengers on the UK's Southern Railway network over a four-week period.
With a "Pray for a Delay" strapline, the ads are specifically designed to appeal to commuters looking for something constructive to do on their daily journey to work. Research has shown that four in five (83 percent) frequent rail users access the internet at least once per day and they are twice as likely to own a smartphone.
PokerStars is keen to capitalise on this to engage with passengers and drive them to the free app, which lets people play poker for real money on-the-go.
“Train advertising provides a positive captive environment, with the average commuter spending 22 minutes within the train carriage, allowing them to absorb and interact with the advertising message and download the Pokerstars App to their mobile phone or tablet,” explained Mark Dolan from Transport Media.
Pokerstars has also launched its real money iOS and Android mobile app in the Asia Pacific region, renowned for the popularity of gambling.
Players in Australia and New Zealand are included in the Asian initiative, which takes advantage of the widespread use of smart phones and tablets in the region. The new app also embraces Zoom - the company's phenomenally successful speed poker product.
New Racing UK free-to-watch show -
Wake up to Luck on Sunday – join Nick Luck and guests for new Racing UK free-to-watch show. BHA Chief Executive Nick Rust to appear on first broadcast this Sunday
MLB Odds: Stroman Gets the Nod Against Royals -
The Toronto Blue Jays (70-80, –20.18 betting units) begin their final home stand of the 2017 campaign this Tuesday when they welcome the Kansas City Royals (73-76, +2.56 units) to Rogers Centre. Sportsnet has the coverage at 7:07 p.m. Eastern.
Microgaming QuickFire enters Coloumbia -
Wplay signs for Quickfire; strategic deal sees Quickfire enter Colombian market. Colombian-licensee Wplay has signed a deal for Quickfire, powered by Microgaming.
Partypoker to sponsor WSOPC Uruguay -
Partypoker to sponsor WSOPC Uruguay in December. Qualify exclusively on partypoker for WSOP Uruguay Main Event. December 7th to 17th in beautiful Punta del Este.
MLB Odds: Jays Hope to Spoil Orioles’ Visit -
The 2017 season is just about over for the Toronto Blue Jays (66-77, –21.19 betting units), but they can play spoiler in Tuesday’s game against the visiting Baltimore Orioles, starting at 7:07 PM ET on Sportsnet.
Money Storm Casino -
Money Storm is not your typical online casino. While many focus on the quantity of games they offer their players, this one is more focused on the quality of their games.
Big Online SLot Win on Ultimate 10X Slot -
At 9.20PM on August 28th, Kasey R was enjoying the new Ultimate 10X three-reel slot at Miami Club. The game has a random 'must win' progressive jackpot that is guaranteed to pay by the time it reaches $25,000
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