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NEW POKERSTARS AD AIMED AT COMMUTERS
Friday May 25, 2012 : NEW POKERSTARS AD AIMED AT COMMUTERS
"Pray for a delay" campaign targets mobile users on UK railway service
The marketing and advertising publication The Drum reports that PokerStars is targeting consumers with an outdoor advertising campaign to promote its new mobile app, targeting the 5.3 million railway passengers on the UK's Southern Railway network over a four-week period.
With a "Pray for a Delay" strapline, the ads are specifically designed to appeal to commuters looking for something constructive to do on their daily journey to work. Research has shown that four in five (83 percent) frequent rail users access the internet at least once per day and they are twice as likely to own a smartphone.
PokerStars is keen to capitalise on this to engage with passengers and drive them to the free app, which lets people play poker for real money on-the-go.
“Train advertising provides a positive captive environment, with the average commuter spending 22 minutes within the train carriage, allowing them to absorb and interact with the advertising message and download the Pokerstars App to their mobile phone or tablet,” explained Mark Dolan from Transport Media.
Pokerstars has also launched its real money iOS and Android mobile app in the Asia Pacific region, renowned for the popularity of gambling.
Players in Australia and New Zealand are included in the Asian initiative, which takes advantage of the widespread use of smart phones and tablets in the region. The new app also embraces Zoom - the company's phenomenally successful speed poker product.
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Gambling News :
Yggdrasil Gaming Expanding -
The Swedish online gambling games developer Yggdrasil Gaming is to establish a new parent company and expand its Stockholm office as it bolsters its presence in Sweden with a raft of new hires.
FanDuel and DraftKings Settle With NY Attorney General -
Speculation earlier this week that daily fantasy sports market leaders FanDuel and DraftKings were about to agree a settlement on consumer fraud suits prepared by the New York AG was confirmed Tuesday when a $12 million settlement was announced.
Stan james Now Live With EPOS -
The company switched to the Optima server less system across its entire estate in July after previously using Optima EPOS technology. The switch was completed early this (October) month and has already delivered noteworthy savings for the company.
Singapore Online Gambling Ban Begins -
Singapore media reports indicated Tuesday that restricted online gambling services offered by the Singapore Pools have started online operations, whilst Singapore Turf Club will commence online betting activity on November 15.
Pennsylvania Online Gambling Updates -
Pro-online gambling companies, including the Golden Nugget in New Jersey and Pokerstars, were quick to refute Schippers views based on their operational experience.
WSOPE In Czech Republic -
World Series of Poker Europe 2017 has moved to King’s Casino Rozvadov (KCR) in the Czech Republic following a multi-year deal that will see KCR host numerous WSOP-branded events over the next several years.
BtoBet Partners with AfroBet -
Following the launch in Kenya, Afrobet said it has high hopes for further expansion into East Africa, Tanzania, Uganda and Congo.
Pissed off Tabcorp shareholders -
A significant number of Tabcorp shareholders, led by The Australian Shareholders Association, reportedly objected to proposed hikes in executive pay packages and were unhappy with the company plans for a merger with rival gambling group Tatts.
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