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New Betfair Ad Campaign
BETFAIR LAUNCH NEW CAMPAIGN
Fresh approach moves away from laddish humour.
Betfair’s newest multi channel ad campaign is described by the company as a fresh approach which “deliberately de-shackles the company from the laddish humour associated with the sector”.
The campaign, created by the Lucky Generals agency, spans TV advertising, radio, print, digital, social media, content and internal communications, with the 60-second launch commercial using a voice-over based on a quote by the legendary boxer Jack Dempsey, on the subject of what it takes to be a sports champion:
"Someone who is ready when the gong rings. Not before. Not after. But when it rings. Ready?"
"We think this is a big idea that captures the anticipation of sport and betting at its best. The time is ripe for a fresh approach to communications in this market and suffice to say - were ready,” Paul Gambrill, Marketing & Brand Director for Betfair, said.
Following the launch during the FA Community Shield, the campaign will be rolled out to key markets including Italy, Spain, Bulgaria and Denmark.
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Gambling News :
Local Florida Poker Pros Scam Marc Klang For $500k -
Previous scumbag rightfully wins over $500,000 gambling against a conglomerate of local poker pros. After using every excuse possible, said group decides they are not paying out any money. After some time they pay out $43k of 500k. Winner warns community of the groups actions to prevent similar future scams.
Super Multitimes Progressive HD Slot -
This 3-row, 5-reel slot features Multipliers, Wilds, Free Spins and four Progressive Jackpot levels offering increasing wins to heighten player engagement.
2017 Aussie Milliona Updates Events 2,3,4 -
Taiwan's James Chen bested Australian Rainer Quel heads up to win the first championship ring of the series in which he defeated a field of 48 players in Event 2: $2,500 H.O.R.S.E. earning the top prize of AUD$39,700.
Juventus name VWin as Partner -
“We are very satisfied with this new regional partnership that confirms Juventus’ global growth in high potential markets such as this one,” Giorgio Ricci, co-chief revenue officer & head of global partnerships and global revenue for Juventus said.
Luckia Group 2016 Results -
The group reports record turnover of Euro 269.66 million, up 12 percent over full year 2015 with EBITDA standing at Euro 44 million, a 26 percent increase over the previous year.
Fire Rooster Slot Launches -
This 5-reel, graphic-rich slot is based on the Chinese legend, The Rooster’s Lament, in which the Jade Emperor chooses specific animals to represent the months of the year.
n2-Live Updates -
The company promises new features designed to enhance the playing experience that “further distance our gaming solutions from the ‘me too’ products currently available in the market place.”
Betfred FY 2016 -
Betfred has seemingly reversed its fortunes with a strong 2016 delivering a GBP 28,438,000 operating profit as opposed to the GBP 77,312,000 loss in fiscal year 2015.
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