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New Betfair Ad Campaign
BETFAIR LAUNCH NEW CAMPAIGN
Fresh approach moves away from laddish humour.
Betfair’s newest multi channel ad campaign is described by the company as a fresh approach which “deliberately de-shackles the company from the laddish humour associated with the sector”.
The campaign, created by the Lucky Generals agency, spans TV advertising, radio, print, digital, social media, content and internal communications, with the 60-second launch commercial using a voice-over based on a quote by the legendary boxer Jack Dempsey, on the subject of what it takes to be a sports champion:
"Someone who is ready when the gong rings. Not before. Not after. But when it rings. Ready?"
"We think this is a big idea that captures the anticipation of sport and betting at its best. The time is ripe for a fresh approach to communications in this market and suffice to say - were ready,” Paul Gambrill, Marketing & Brand Director for Betfair, said.
Following the launch during the FA Community Shield, the campaign will be rolled out to key markets including Italy, Spain, Bulgaria and Denmark.
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Gambling News :
PokerStars.CZ has launched in the Czech Republic -
PokerStars.CZ has launched in the Czech Republic, becoming the first licensed online casino and poker operator under the Czech Republic’s new gaming regulation. This follows on from the approval by the Czech State Supervision of Gambling and Lotteries Department.
Sunbets to Sponsor Sutton United -
Online betting operator Sun Bets has inked a one-off sponsorship deal with English association football club Sutton United for its upcoming televised clash against Arsenal FC in the FA Cup fifth round tie.
Time is Money Slot Launches -
Set to a catchy tune, Time is Money offers a free spins bonus where all wins are multiplied by up to x12 by a random multiplier, selected from the time traveling clock.
ArenaCube Signs 3 New Deals -
Under their strategic partnership, ArenaCube and Kiron will develop and launch a new version of Arena Challenge in 2017. The new version of the game will carry Kiron’s virtual content.
First Woman to Win a WPT Playground Championship -
Besting a field of 380, in the C$3,500 buy-in event, Zajmovic beat Jean-Francois Bouchard in heads up play, pocketed the C$261,000 first prize and a seat in the season ending WPT Tournament of Champions.
NHL Odds: Oilers-Blackhawks at the United Cente -
Fans at the United Center will be treated to a potential Western Conference playoff preview this Saturday when the upstart Edmonton Oilers visit the Chicago Blackhawks. The puck drops at 7 PM ET on WGN.
2017 Partypoker.net WPT Playground main event Results -
Although she entered the heads up against Jean-Francois Bouchard with a chip deficit, Zajmovic was able to get herself back in the game with some skillful and disciplined playing, eventually overtaking the leader and finally leveraging her chip advantage into a decisive win.
IGT In Deal With Norsk Tipping -
International Game Technology has announced a new contract signing which will see it providing interactive casino and Instant Win game libraries and custom games through a remote game server to Norwegian gambling group Norsk Tipping.
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