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New Jersey Devils in Deal With Hot Box
Thursday October 16,2014 : NEW JERSEY DEVILS IN DEAL WITH FANTASY SPORTS FIRM
Hot Box to create a fee-based game featuring the Devils.
The New Jersey Devils ice hockey club, a member of the US National Hockey League, has signed an agreement with fantasy sports developer Hot Box that features it in a pay-based fantasy game already being promoted on the team's website.
The game will exclusively focus on Devils games and players and will be heavily driven through social media.
The agreement makes the team what is believed to be the first pro sports outfit in the U.S. to sign such a deal. While several teams have engaged free fantasy games where cash prizes are involved, creating a game that has a fee is taking such deals up a gear for professional sports in the country as gaming and gambling become more closely associated with fantasy sports.
The agreement calls for the Devils to publicise HotBoxSports.com as it introduces a new style of fantasy sports gaming to hockey fans around the world in late November. The sponsorship pact will promote Hot Box Sports throughout the ice hockey team's assets including in-arena, media and social channels.
The deal has been given the green light by the National Hockey League and is within all regulations with regard to lottery, gaming and fantasy sports, according to team spokesmen.
Terry Lyons, chief marketing officer for Hotbox said this week: "As we met with the NJ Devils, and followed the guidelines set-forth by the NHL, we focused on the fact our deal in Jersey would be a way to engage Devils fans and increase tune-into to home and road NJ Devils games in a way that would benefit everyone. Scott O'Neil and his staff understood the second-screen, social value of a team-based fantasy sports offering."
Scott O'Neil, CEO of the NJ Devils, said: "Fantasy sports plays an important role in a fan’s experience, and we wanted to bring Devils fans a game where they could focus on their favorite players and their favourite team. Our collaboration with Hotbox Sports, offering both free-to-play games and this first-of-its-kind entry-fee game, will ensure Devils fans have an unrivalled fantasy game experience.”
The NJ Devils are no strangers to ground-breaking deals; last year the team, along with the Philadelphia 76ers, was the first to sign a US sponsorship agreement with online gambling company Party Poker
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
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MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
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