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CNet article discusses the dangers of normalizing gambling behavior
Friday August 28,2015 : CONCERNS THAT SOCIAL CASINO GAMING IS THE THIN EDGE OF THE WEDGE
CNet article discusses the dangers of normalizing gambling behavior."
The respected publication CNet has published an article discussing the possibility that social casino games "normalize" gambling behaviour and set the scene for later problems for addictive personalities.
The article points to the increased accessibility of websites, especially by younger generations who extensively use their mobile devices for leisure activity
CNet notes that the global audience for casino apps on smartphones reached an average of 145 million monthly active users between July 2014 and June 2015 (excluding Asia, which has not been recorded and makes up a quarter of the global market), quoting SuperData Research, whilst Australian problem gambling academic researcher Sally Gainsbury from the Southern Cross University estimates the games will draw 269 million people worldwide by 2016.
"This past July, social casino games regularly made up a quarter of the top 20 highest-grossing apps in the Google Play Store, according to App Annie, a market analytics company. Apple's App Store showed similar statistics for the month, with social casino apps consistently nabbing three spots in the top 20. Both Slotomania: Free Casino Slots and Big Fish Casino: Free Slots consistently ranked in the top 10 in both stores," Cnet reports.
"Though the games can be played for free, revenues from purchases of in-game extras reel in millions for the biggest publishers. Zynga's total adjusted sales from social casino games were estimated at $80.1 million during the first quarter of 2015, and Caesars Interactive, whose key social casino titles include Slotomania and Caesars Casino, reported gross revenues of $167.6 million, according to Eilers Research.
"The global social casino game market rose to $809.6 million during the first quarter of 2015, a bump of 7 percent over the same time a year ago, again according to Eilers Research. Revenues from mobiles accounted for 61 percent of the total market during the quarter, compared with 50 percent in the prior year period.
"The global market for social casino games is expected to bring in $3.2 billion by the end of 2015, with North America making up nearly half the market, according to SuperData."
One suggestion to ameliorate the dangers is to move social casino apps to a separate section of app stores, so it's less likely that a vulnerable player will find them just by swiping through their home page.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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