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CNet article discusses the dangers of normalizing gambling behavior

Friday August 28,2015  : CONCERNS THAT SOCIAL CASINO GAMING IS THE THIN EDGE OF THE WEDGE
 
CNet article discusses the dangers of normalizing gambling behavior."
 
The respected publication CNet has published an article discussing the possibility that social casino games "normalize" gambling behaviour and set the scene for later problems for addictive personalities.
 
The article points to the increased accessibility of websites, especially by younger generations who extensively use their mobile devices for leisure activity
 
CNet notes that the global audience for casino apps on smartphones reached an average of 145 million monthly active users between July 2014 and June 2015 (excluding Asia, which has not been recorded and makes up a quarter of the global market), quoting SuperData Research, whilst Australian problem gambling academic researcher Sally Gainsbury from the Southern Cross University estimates the games will draw 269 million people worldwide by 2016.
 
"This past July, social casino games regularly made up a quarter of the top 20 highest-grossing apps in the Google Play Store, according to App Annie, a market analytics company. Apple's App Store showed similar statistics for the month, with social casino apps consistently nabbing three spots in the top 20. Both Slotomania: Free Casino Slots and Big Fish Casino: Free Slots consistently ranked in the top 10 in both stores," Cnet reports.
 
"Though the games can be played for free, revenues from purchases of in-game extras reel in millions for the biggest publishers. Zynga's total adjusted sales from social casino games were estimated at $80.1 million during the first quarter of 2015, and Caesars Interactive, whose key social casino titles include Slotomania and Caesars Casino, reported gross revenues of $167.6 million, according to Eilers Research.
 
"The global social casino game market rose to $809.6 million during the first quarter of 2015, a bump of 7 percent over the same time a year ago, again according to Eilers Research. Revenues from mobiles accounted for 61 percent of the total market during the quarter, compared with 50 percent in the prior year period.
 
"The global market for social casino games is expected to bring in $3.2 billion by the end of 2015, with North America making up nearly half the market, according to SuperData."
 
One suggestion to ameliorate the dangers is to move social casino apps to a separate section of app stores, so it's less likely that a vulnerable player will find them just by swiping through their home page.
 
http://www.cnet.com/news/the-hidden-cost-of-free-to-play-gambling-apps/



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NBA Odds: Will Cavaliers Be Rusty in Game 1? - The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.

4 New Microgaming Releases in May 2017 - Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.

PKR Company Statement Update - Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.

Microgaming Wins The Spark Award 2017 - The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.

NHL Predators First Ever Conference Finals Appearance - With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.

NBA Odds: Wizards-Celtics at the Garden - The Washington Wizards are making this a series. They’ve won back-to-back games against the Boston Celtics to knot this second-round matchup at 2-2 with Game 5 at the Garden on Wednesday. TNT has the coverage starting at 8 PM ET.

A Night With Cleo Pays $180K Progressive Jackpot - We’d like to give a shout out to Juan S. from Texas for joining Bovada on a high note on Thursday May 4.

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