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Norwegian Gaming Authority Looking to Stamp Out Illegal Online Gaming
Monday September 21,2015 : NORWEGIAN GAMING AUTHORITY SEEKS DIRECTIVE TO STAMP OUT ILLEGAL MARKETING
In partnership with Norwegian advertising watchdog
An op-ed published in the Norwegian publication Dagens Naeringsliv by Atle Hamar, Director of Norwegian Gaming Authority, Lotteri- og stiftelsestilsynet indicates an increased focus on combating illegal advertising and marketing in the Norwegian market by foreign gambling firms.
Norwegian media editors were urged to be on their guard in identifying new and creative ways in which unlicensed operators are “sneaking” past the existing advertising prohibition to reach potential punters.
Using the flighting of Champions League Football, hosted by expert commentator Morten Langli, on television channel Viasat 4 as an example, Hamar spotlights marketing flighted during a break that said “Morten Langli - presented by Unibet Gaming”.
Hamar also identified a footballer profile programme hosted by retired Norwegian footballer Bernt Hulsker on channel VGTV pointing out that “he is a freshly signed "ambassador" for gaming company NordicBet”.
“Are these dual roles random? Hardly”, Hamar opined. “These operators and TV channels don’t care because there’s big money in gambling and big money in advertising revenues”.
Combating illegal TV marketing has become paramount for the Lotteri- og stiftelsestilsynet, Hamar said, just as advertising in newspapers, magazines and in-stadia was but which is now a thing of the past.
According to Hamar a study conducted by the gambling authority in 2014 revealed 90 percent of all TV gambling advertisements originated from unlicensed foreign gambling operators while only 9 percent originated from Norwegian license holders.
The Norwegian Media Authority in partnership with the Gaming Authority is investigating the possibility of using an Audiovisual Media Services Directive adopted from EU law to prevent illegal marketing and gaming by unlicensed foreign operators and their celebrity ambassadors who have reportedly ignored numerous formal directives from Lotteri- og stiftelsestilsynet to cease the practice.
Hamar names Norwegian celebrities John Arne Riise, Tone Damli, Thomas Myhre, Vibeke Skofterud, John Carew and Bernt Hulsker in the op-ed along with media channels TV3, Max, Viasat 4, Vox, FEM and Discovery Channel.
Our readers will recall the Lotteri- og stiftelsestilsynet successfully cutting off illegal marketing via social channels such as Facebook and YouTube earlier this year
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
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