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New Indiana Casino Pulls Obama Advertisement
A new $200 million land casino in Shelbyville, Indiana has agreed to pull an advert featuring a faux President Obama "out of respect for the White House," reports Fox News, MSNBC and The American Reporter this week.
The casino, which will employ 750 people when it opens Friday night, has been conducting a massive promotional and advertising campaign, part of which centred on the new American president, who achieved a remarkable turnaround in voting in the state during the presidential elections last year.
The advert was the brainchild of Dennis Gomes, CEO of gaming operations for casino developer The Cordish Company, and features a rear view of a lookalike Obama figure addressing a cheering, banner waving crowd. In a voice uncannily like the President's, the unnamed actor roars, Obama-style, "Hello, Indianapolis!" He continues, saying "Our time for change has come. Months ago, we began the work of making sure the new Indiana Live! Casino is superior to anything that existed in Indiana."
The image of the President talking on the ads is interspersed with Obama-like slogans in blue-and-white or animated graphics. They carry disclaimers that say, "This is a paid parody ad." The material was used in an expensive tv, radio, billboard and print campaign that has saturated the Indianapolis market for weeks, reports the American Reporter.
Generally, it flatters the President more than it parodies him. It picks up his positive economic message and links it to a popular if controversial American pastime in a way that probably leaves most viewers amused and perhaps hopeful, not angry.
A casino official said the faked message of "change" in the "presidential" speech played upon the casino's change from a temporary 75 000-sq.ft. facility to a new one three times larger.
Apparently the White House saw reports on the material which permeated the mainstream press, resulting in a presidential legal adviser, Karen Dunn, contacting the company responsible and informing its legal representatives:
"White House policy is to disapprove uses of the President's name or image for the purpose of promoting commercial enterprises."
Company management then agreed to take the material off the air out of respect for the president. The story was widely carried in the United States, ensuring that the casino received a lot more bang for its advertising buck than it had anticipated.
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2017 Aussie Millions Event 1 -
The Melbourne-based player bested a field of 1,565 entries - 245 up on last year's equivalent - to end up in the heads up with New Zealnad's Qiang Fu, but not before both he and Qiang had narrowly escaped at the four-handed stage when they were the low stacks.
Swiss Reject idea to Block Gambling Websites -
The Legal Affairs Committee of the Swiss National Council has nixed new regulations which would have blocked access to online gambling sites in Switzerland, according to local media reports Tuesday.
Growth Ahead For Online Gambling -
Transparency Market Research has issued a teaser on its latest international online gambling and betting survey, forecasting that the industry will grow at a Compound Annual Growth Rate (CAGR) of 10.8 percent by 2024.
New Qubit software For SkyBetting -
#qubit Sky Betting & Gaming aims to top its record 50 percent revenue growth last year with new player differentiation software and expertise provided by the Qubit company.
Slotfather II Slot Launching -
#betsoft The first is a sequel to the popular gangster-themed online slot Slotfather, unsurprisingly titled Slotfather II, whilst the other is a new 243 ways-to-win game titled Fa Fa Twins..
Massachusetts Online Lottery Bill -
Flanagan's confidence was clearly boosted by the bill's success in the Senate last year, although it was not developed by the House and ran out of time.
Italy Doing Well With Online Sports betting -
The latest numbers from the Italian regulator show that online sports betting remains king when it comes to internet gambling in the market, generating Euro 391.8 million in turnover in December 2016.
Michigan To Reintroduce Online Gambling Bill -
#Michigan state Sen. Mike Kowell's staff have confirmed that the senator plans to reintroduce his online gambling legalization bill, which failed to make it through the last legislative season.
MGM Buys DC office building For lobbying team -
#MGM Resorts International has bought a new Washington, D.C., office building for its in-house lobbying team, led by former chief counsel to the now retired Nevada Sen. Harry Reid, Ayesha Khanna.
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