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New Indiana Casino Pulls Obama Advertisement
A new $200 million land casino in Shelbyville, Indiana has agreed to pull an advert featuring a faux President Obama "out of respect for the White House," reports Fox News, MSNBC and The American Reporter this week.
The casino, which will employ 750 people when it opens Friday night, has been conducting a massive promotional and advertising campaign, part of which centred on the new American president, who achieved a remarkable turnaround in voting in the state during the presidential elections last year.
The advert was the brainchild of Dennis Gomes, CEO of gaming operations for casino developer The Cordish Company, and features a rear view of a lookalike Obama figure addressing a cheering, banner waving crowd. In a voice uncannily like the President's, the unnamed actor roars, Obama-style, "Hello, Indianapolis!" He continues, saying "Our time for change has come. Months ago, we began the work of making sure the new Indiana Live! Casino is superior to anything that existed in Indiana."
The image of the President talking on the ads is interspersed with Obama-like slogans in blue-and-white or animated graphics. They carry disclaimers that say, "This is a paid parody ad." The material was used in an expensive tv, radio, billboard and print campaign that has saturated the Indianapolis market for weeks, reports the American Reporter.
Generally, it flatters the President more than it parodies him. It picks up his positive economic message and links it to a popular if controversial American pastime in a way that probably leaves most viewers amused and perhaps hopeful, not angry.
A casino official said the faked message of "change" in the "presidential" speech played upon the casino's change from a temporary 75 000-sq.ft. facility to a new one three times larger.
Apparently the White House saw reports on the material which permeated the mainstream press, resulting in a presidential legal adviser, Karen Dunn, contacting the company responsible and informing its legal representatives:
"White House policy is to disapprove uses of the President's name or image for the purpose of promoting commercial enterprises."
Company management then agreed to take the material off the air out of respect for the president. The story was widely carried in the United States, ensuring that the casino received a lot more bang for its advertising buck than it had anticipated.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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