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Oddball fluid odds system
Monday April 22, 2013 : 10 PERCENT OF IRISH ONLINE BETTING MARKET SAYS CONFIDENT START-UP
University graduate's concept uses own algorithm
Irish online betting start-up Oddball is confident on its prospects forecasting a market share of 10 percent of the Irish betting market by 2015.
The company, founded by engineering and business studies graduate of Dublin City University Éanna Ó hIorua uses what it described as a unique "self correcting" maths algorithm to create a fluid odds system that controls Oddball's exposure to any one adverse outcome.
“Our odds system is based on a new mathematical approach to bookmaking. We frequently adjust odds to reflect our liability on events, and to attract bets to offset the liability. The result, which we call fluid odds, offers significantly better than the competitors,” Ó hIorua said.
Oddball.ie is currently based in Dublin, licensed in Ireland and targeted solely at the Irish betting market but has expansion aspirations for the United Kingdom and European markets by 2014.
Registered under parent company Results Engineering, Ó hIorua's Oddball.ie website is currently in beta mode allowing users to place free bets online and via a mobile platform.
Ó hIorua recently appeared on the Dragons' Den, a series of reality television programmes featuring entrepreneurs pitching their business ideas in order to secure investment finance from a panel of venture capitalists, known as the Dragon's. He was looking to raise Euro 50 000 in return for a 10 percent stake in the firm, but was unsuccessful.
“Overall, the dragons were largely complimentary and encouraging, both on and off-screen, and we are confident that clever investors will see our potential,” an optimistic Ó hIorua said.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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