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MOVE TO ONLINE AND MOBILE GAMBLING IN AUSTRALIA
Friday November 1, 2013 : MOVE TO ONLINE AND MOBILE GAMBLING IN AUSTRALIA
Traditional bookmaking corporates face growing pressure from digital companies
Australia's traditional bookmaking giants Tabcorp and Tatts are under increasing pressure from online and mobile companies like William Hill and recently acquired Tom Waterhouse, Paddy Power's Sportsbet and Centrebet and Betfair as punters turn increasingly toward digital channels to bet on sports events, reports The Age newspaper.
In a long article prompted by next week's major Australian horse race The Melbourne Cup, the newspaper surveys the Australian sports gambling scene, interviewing a wide range of operators, analysts and other experts to conclude that digital betting Downunder is booming, and operators need to get on-board.
"In simple terms, the punters' preference for both channel and product are changing rapidly," the newspaper reports, quoting the analyst firm RBS Morgans as saying:
''In terms of channel-mix shift, retail continues to lose share to digital; while in product, fixed-odds betting is growing as tote betting declines further.”
The article carries infographics showing that annual sports betting turnover of $3.2 billion is the preserve of the online and mobile operators, who command 52 percent marketshare and growing vs. retail and on-course betting's 48 percent.
But on the $20.4 billion p.a. horse racing scene, the retail and on-course operators still rule the roost at 69 percent marketshare, trailed by digital at 31 percent.
Overall marketshare by companies looks like this:
Tabcorp 26 percent
William Hill-Tom Waterhouse 21 percent
Sportsbet 20 percent
Betfair 14 percent
Tatts 6 percent
Other corporates 9 percent
Other TABs 4 percent.
Digital companies see the traditional totes, which still account for $16 billion of the $23 billion wagered in the country every year, as an opportunity to build revenues.
''The opportunity is the TAB market,'' Tom Waterhouse told The Age. ''From an online betting perspective we can offer far better pricing and better technology and ease of use, and a better customer experience, and that is the opportunity.''
Even Tabcorp chief, David Attenborough, sees the writing on the wall, opining to The Age: ''The world is moving very fast and companies that don't move will become digital road kill.''
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NBA : Warriors Win the West; NBA Finals Next -
The Golden State Warriors will play in their third-straight NBA Finals. They completed their sweep of the San Antonio Spurs Monday night, rolling to a 129-115 victory as 12-point road favourites; Golden State opened the season as a –250 chalk to win the Western Conference.
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NHL Odds: Lone Canadian Team Plays on Friday -
“Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.
NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
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Microgaming Wins The Spark Award 2017 -
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NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
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