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MOVE TO ONLINE AND MOBILE GAMBLING IN AUSTRALIA
Friday November 1, 2013 : MOVE TO ONLINE AND MOBILE GAMBLING IN AUSTRALIA
Traditional bookmaking corporates face growing pressure from digital companies
Australia's traditional bookmaking giants Tabcorp and Tatts are under increasing pressure from online and mobile companies like William Hill and recently acquired Tom Waterhouse, Paddy Power's Sportsbet and Centrebet and Betfair as punters turn increasingly toward digital channels to bet on sports events, reports The Age newspaper.
In a long article prompted by next week's major Australian horse race The Melbourne Cup, the newspaper surveys the Australian sports gambling scene, interviewing a wide range of operators, analysts and other experts to conclude that digital betting Downunder is booming, and operators need to get on-board.
"In simple terms, the punters' preference for both channel and product are changing rapidly," the newspaper reports, quoting the analyst firm RBS Morgans as saying:
''In terms of channel-mix shift, retail continues to lose share to digital; while in product, fixed-odds betting is growing as tote betting declines further.”
The article carries infographics showing that annual sports betting turnover of $3.2 billion is the preserve of the online and mobile operators, who command 52 percent marketshare and growing vs. retail and on-course betting's 48 percent.
But on the $20.4 billion p.a. horse racing scene, the retail and on-course operators still rule the roost at 69 percent marketshare, trailed by digital at 31 percent.
Overall marketshare by companies looks like this:
Tabcorp 26 percent
William Hill-Tom Waterhouse 21 percent
Sportsbet 20 percent
Betfair 14 percent
Tatts 6 percent
Other corporates 9 percent
Other TABs 4 percent.
Digital companies see the traditional totes, which still account for $16 billion of the $23 billion wagered in the country every year, as an opportunity to build revenues.
''The opportunity is the TAB market,'' Tom Waterhouse told The Age. ''From an online betting perspective we can offer far better pricing and better technology and ease of use, and a better customer experience, and that is the opportunity.''
Even Tabcorp chief, David Attenborough, sees the writing on the wall, opining to The Age: ''The world is moving very fast and companies that don't move will become digital road kill.''
NHL Odds: Forsberg Faces Elliott in Nashville -
The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.
NBA Odds: Hawks, Wiz in Southeast Showdown -
The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.
NBA Odds: Clippers Try to Slow Down Bucks in LA -
Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.
NHL Odds: Canadiens Welcome Islanders Tonight -
The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.
NHL Odds: Reeling Flyers Seek Relief in Pittsburgh -
#nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.
Dollars to Donuts Slot Launch -
Firstly, it's a classically styled, easy playing 3-reel with five pay lines featuring a traditional icon set of bars and sevens.
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