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Online Gambling Advertising up in the UK

Tuesday May 21, 2013 :  ONLINE GAMBLING ADVERTISING UP IN THE U.K.
 
Over the last five years, adspend has increased 1,386 percent
 
Market and Research's recently released study UK Online Gambling Intelligence Report reveals that since 2007, online gambling advertising has increased by 1,386 percent.
 
The report says this is indicative of the continuing competitiveness within the gambling sector, detailing that sports betting dominates online gambling promotion, accounting for 45 percent of all search impression volume.
 
During 2012, the search impression volume from mobile devices grew 75 percent, with the sports betting sub-vertical having the largest share.
 
In terms of both revenue and search impression volume, horse racing betting is the largest segment within sportsbook and is led by William Hill plc.
 
Casino and poker is led by 888poker, and has been achieved with the implementation of an aggressive strategy across both organic and paid search. However, 888 Poker faces strong competition from cross-vertical brands like Ladbrokes, as well as pure play specialists such as PokersStars.
 
Intercasino has seen a dramatic downturn in its organic performance and there is evidence to suggest that this may be partly due to the historical impact of a Google algorithm update.
 
Gala and Mecca are the only traditional land-based bingo operators within the top 10 of R and M's aggregated click share index. Gala's position is attributed to the fact that the group has solid organic coverage, while Mecca leverages PPC to maximise its exposure.
 
The report notes that 888 has always invested heavily in traditional organic and paid search. However, a recent agreement with Facebook to offer real money gambling is an aggressive move by 888 as the internet gambling group looks to capitalise on the growth of social media.
 
Paddy Power has developed a close integration between its often controversial TV advertising and social media platforms by deploying a content strategy that communicates with great effect a maverick brand proposition that is entertaining, fun and humorous.
 
The report contains a slew of detailed information that includes:
 
* A who's who in online gambling.
 
* In-depth market analysis covering January 2012 to December 2012.
 
* Over 100 individual pieces of key insights.
 
* Over 100 individual pieces of statistical interpretation.
 
* Analysis of the top 100 brands across the top 50 keywords.
 
* An interpretation of the top brands search and social media strategies.
 
* Assessment of market leaders
 
Full details of the report can be found at http://www.researchandmarkets.com/research/c2gc33/uk_online



Gambling News :

Keimo Suominen Wins MPNPT Tallinn 2017 Main Event - Finnish online qualifier Keimo Suominen has taken the mantle of MPNPT Tallinn Champion from last year’s winner Ranno Sootla, winning €45,200 after a heads up deal with Davis Modans. They’d outlasted a field of 534; the total prize pool reached €258,990 – well over its €150,000 guarantee.

Foxium chooses Microgaming’s Quickfire platform - Game developer Foxium is integrating with the Quickfire platform via an exclusive deal.

14 Left in MPNPT Tallinn Main Event - All 14 players who have made it to the end of Day 2 in the MPN Poker Tour Tallinn Main Event can now consider themselves to have officially run deep.

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Michael Myers is back in Halloween Slot Machine - Get ready for a blood-curdling adventure with Microgaming’s latest offering – Halloween Follow Annie, Lynda, Doctor Loomis, and our heroine Laurie as they try to survive the ultimate horror movie villain, Michael Myers.

Joe Fortune new Rewards Program - Once you sign up, you’re automatically enrolled in the rewards program – and that’s when the epic journey begins. You’ll start earning Adventure Miles immediately, and can embark on the quest of a lifetime: To get paid to play, which stays true to the rewards program’s slogan, ‘Play More Get More’.

Day 1a MPN Poker Tour Tallinn Main Event - Day 1a brought 106 entries into the €550 Main Event, with nearly as many players turning out for the last €35 super satellite into tomorrow’s Day 1b

NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday - Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.

Pro League Reveals Sportradar Contract Details - The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.

NFL Odds: Steelers Visit Undefeated Chiefs #TNF - The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.

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