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Online Gambling Advertising up in the UK

Tuesday May 21, 2013 :  ONLINE GAMBLING ADVERTISING UP IN THE U.K.
 
Over the last five years, adspend has increased 1,386 percent
 
Market and Research's recently released study UK Online Gambling Intelligence Report reveals that since 2007, online gambling advertising has increased by 1,386 percent.
 
The report says this is indicative of the continuing competitiveness within the gambling sector, detailing that sports betting dominates online gambling promotion, accounting for 45 percent of all search impression volume.
 
During 2012, the search impression volume from mobile devices grew 75 percent, with the sports betting sub-vertical having the largest share.
 
In terms of both revenue and search impression volume, horse racing betting is the largest segment within sportsbook and is led by William Hill plc.
 
Casino and poker is led by 888poker, and has been achieved with the implementation of an aggressive strategy across both organic and paid search. However, 888 Poker faces strong competition from cross-vertical brands like Ladbrokes, as well as pure play specialists such as PokersStars.
 
Intercasino has seen a dramatic downturn in its organic performance and there is evidence to suggest that this may be partly due to the historical impact of a Google algorithm update.
 
Gala and Mecca are the only traditional land-based bingo operators within the top 10 of R and M's aggregated click share index. Gala's position is attributed to the fact that the group has solid organic coverage, while Mecca leverages PPC to maximise its exposure.
 
The report notes that 888 has always invested heavily in traditional organic and paid search. However, a recent agreement with Facebook to offer real money gambling is an aggressive move by 888 as the internet gambling group looks to capitalise on the growth of social media.
 
Paddy Power has developed a close integration between its often controversial TV advertising and social media platforms by deploying a content strategy that communicates with great effect a maverick brand proposition that is entertaining, fun and humorous.
 
The report contains a slew of detailed information that includes:
 
* A who's who in online gambling.
 
* In-depth market analysis covering January 2012 to December 2012.
 
* Over 100 individual pieces of key insights.
 
* Over 100 individual pieces of statistical interpretation.
 
* Analysis of the top 100 brands across the top 50 keywords.
 
* An interpretation of the top brands search and social media strategies.
 
* Assessment of market leaders
 
Full details of the report can be found at http://www.researchandmarkets.com/research/c2gc33/uk_online



Gambling News :

Advantages of online slots over slot machines - The rise of online casinos means that players no longer have to leave their own house to play casino games.

Betradar Launches US Sports Betting Solutions - With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.

Abdelaouhab Zizi Wins MPNPT Morocco Main Event - Abdelaouhab Zizi has defeated fellow Casablanca resident Fadhil Farag heads up to win the 2018 MPN Poker Tour Morocco Main Event and MAD 375,000 (c. €33,220) after a two-way deal.

Final 12 For MPNPT Morocco - Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).

MPNPT Morocco Updates - Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.

MPN Poker Tour Morocco Day 1A - The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.

2018 MPN Poker Classic - The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.

PDC and Sportradar Renew Deal - Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data

Poker Yaar Joins MPN - Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.

New MPN Poker Rooms Tower Torneos - Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<

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