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Online Gambling Advertising up in the UK
Tuesday May 21, 2013 : ONLINE GAMBLING ADVERTISING UP IN THE U.K.
Over the last five years, adspend has increased 1,386 percent
Market and Research's recently released study UK Online Gambling Intelligence Report reveals that since 2007, online gambling advertising has increased by 1,386 percent.
The report says this is indicative of the continuing competitiveness within the gambling sector, detailing that sports betting dominates online gambling promotion, accounting for 45 percent of all search impression volume.
During 2012, the search impression volume from mobile devices grew 75 percent, with the sports betting sub-vertical having the largest share.
In terms of both revenue and search impression volume, horse racing betting is the largest segment within sportsbook and is led by William Hill plc.
Casino and poker is led by 888poker, and has been achieved with the implementation of an aggressive strategy across both organic and paid search. However, 888 Poker faces strong competition from cross-vertical brands like Ladbrokes, as well as pure play specialists such as PokersStars.
Intercasino has seen a dramatic downturn in its organic performance and there is evidence to suggest that this may be partly due to the historical impact of a Google algorithm update.
Gala and Mecca are the only traditional land-based bingo operators within the top 10 of R and M's aggregated click share index. Gala's position is attributed to the fact that the group has solid organic coverage, while Mecca leverages PPC to maximise its exposure.
The report notes that 888 has always invested heavily in traditional organic and paid search. However, a recent agreement with Facebook to offer real money gambling is an aggressive move by 888 as the internet gambling group looks to capitalise on the growth of social media.
Paddy Power has developed a close integration between its often controversial TV advertising and social media platforms by deploying a content strategy that communicates with great effect a maverick brand proposition that is entertaining, fun and humorous.
The report contains a slew of detailed information that includes:
* A who's who in online gambling.
* In-depth market analysis covering January 2012 to December 2012.
* Over 100 individual pieces of key insights.
* Over 100 individual pieces of statistical interpretation.
* Analysis of the top 100 brands across the top 50 keywords.
* An interpretation of the top brands search and social media strategies.
* Assessment of market leaders
Full details of the report can be found at http://www.researchandmarkets.com/research/c2gc33/uk_online
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Gambling News :
Tom Horn Awarded Malta Gaming License -
Online gambling software provider Tom Horn Gaming has been awarded a Malta Gaming Authority license that permits the company to host and manage Malta-based gaming operators.
Calvin Ayre invests in new Antigua Business Center -
Ayre joined with government officials this week in a ground-breaking ceremony for a five-story centre on Antigua which will be home for the venture. The "green" building will be solar powered and provide employee-friendly services like catering, a gym and child care.
Attack of the Zombies Slot -
Online gambling games developer Genesis Gaming has unveiled its latest game, with a theme based on a horror story of the undead, exploiting the current trend....and just in time for Halloween.
Why is FullFlush Poker Still Down -
Its now almost a month since Full Flush Poker went offline "for a platform upgrade" and stopped communicating with its reportedly many unpaid and unhappy players. All trace of the operator - and means to communicate with it - have vanished.
Time Running Our For Pennsylvanian online gambling -
Hopes that this week would see the Pennsylvanian Senate voting on an online gambling and DFS legalization bill already passed by the House four months ago dwindled Wednesday when no progress was made and the legislatures season officially closed.
Yggdrasil Gaming Expanding -
The Swedish online gambling games developer Yggdrasil Gaming is to establish a new parent company and expand its Stockholm office as it bolsters its presence in Sweden with a raft of new hires.
FanDuel and DraftKings Settle With NY Attorney General -
Speculation earlier this week that daily fantasy sports market leaders FanDuel and DraftKings were about to agree a settlement on consumer fraud suits prepared by the New York AG was confirmed Tuesday when a $12 million settlement was announced.
Stan james Now Live With EPOS -
The company switched to the Optima server less system across its entire estate in July after previously using Optima EPOS technology. The switch was completed early this (October) month and has already delivered noteworthy savings for the company.
Singapore Online Gambling Ban Begins -
Singapore media reports indicated Tuesday that restricted online gambling services offered by the Singapore Pools have started online operations, whilst Singapore Turf Club will commence online betting activity on November 15.
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