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Online Gambling Advertising up in the UK

Tuesday May 21, 2013 :  ONLINE GAMBLING ADVERTISING UP IN THE U.K.
 
Over the last five years, adspend has increased 1,386 percent
 
Market and Research's recently released study UK Online Gambling Intelligence Report reveals that since 2007, online gambling advertising has increased by 1,386 percent.
 
The report says this is indicative of the continuing competitiveness within the gambling sector, detailing that sports betting dominates online gambling promotion, accounting for 45 percent of all search impression volume.
 
During 2012, the search impression volume from mobile devices grew 75 percent, with the sports betting sub-vertical having the largest share.
 
In terms of both revenue and search impression volume, horse racing betting is the largest segment within sportsbook and is led by William Hill plc.
 
Casino and poker is led by 888poker, and has been achieved with the implementation of an aggressive strategy across both organic and paid search. However, 888 Poker faces strong competition from cross-vertical brands like Ladbrokes, as well as pure play specialists such as PokersStars.
 
Intercasino has seen a dramatic downturn in its organic performance and there is evidence to suggest that this may be partly due to the historical impact of a Google algorithm update.
 
Gala and Mecca are the only traditional land-based bingo operators within the top 10 of R and M's aggregated click share index. Gala's position is attributed to the fact that the group has solid organic coverage, while Mecca leverages PPC to maximise its exposure.
 
The report notes that 888 has always invested heavily in traditional organic and paid search. However, a recent agreement with Facebook to offer real money gambling is an aggressive move by 888 as the internet gambling group looks to capitalise on the growth of social media.
 
Paddy Power has developed a close integration between its often controversial TV advertising and social media platforms by deploying a content strategy that communicates with great effect a maverick brand proposition that is entertaining, fun and humorous.
 
The report contains a slew of detailed information that includes:
 
* A who's who in online gambling.
 
* In-depth market analysis covering January 2012 to December 2012.
 
* Over 100 individual pieces of key insights.
 
* Over 100 individual pieces of statistical interpretation.
 
* Analysis of the top 100 brands across the top 50 keywords.
 
* An interpretation of the top brands search and social media strategies.
 
* Assessment of market leaders
 
Full details of the report can be found at http://www.researchandmarkets.com/research/c2gc33/uk_online

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Gambling News :

IGT Continues Partnership with Coljuegos EICE - IGT will continue its 16-year partnership with Colombian administrative gaming authority Coljuegos EICE following a public procurement process for a five-year private operator contract to run the draw-based online lottery game Baloto.

Magic Spells SLot Launches - The penny slots’ Wild symbol is a bubbling cauldron which is an Expanded Wild that can cover up to four positions for multiple winning combinations.

Mega Moolah progressive jackpot slot was hit for Euro 6,078,249.33 - Identified as N.C., the player was a novice who signed up to the online casino on a new customer bonus offering 100 chances to become a millionaire for Euro 5.

Lightning Box Games in Deal With Everi Games - Australian slot developer, Lightning Box Games, has entered into a distribution deal with electronic gaming content provider, Everi Games, for a selection of its proprietary slot content.

Storspiller HighRoller Casino Launches - Storspiller.com is targeted at “high rollers” within Kindred’s total registered customer base who play for GBP 200 or more per month.

Another Attempt to Acquire Tatts - The surprise A$8.4 billion bid for Tatts late last year by the Pacific Consortium caused some consternation in the Tabcorp and Tatts boards, which were in merger talks but these concerns faded following Tatts rebuff of the consortium's offer

US Supreme Court Interested in NJ SportsBetting Case - The US Supreme Court, which is for the second year mulling whether to hear New Jersey's case for wider legalized sports betting in the United States ) has showed some interest in the case.

Ladbrokes Trading Update - The Ladbrokes Coral plc online and land gambling group has released a trading statement for the unaudited year to 31 December 2016, reporting:

Leovegas Player Wins a BMW X4 - A 23-year-old Southampton University student identified only as Leo has won a GBP 50,000 BMW X4 sports saloon car playing NetEnt's Live Casino Roulette on the Leo Vegas mobile gambling,site.

New Survey on Europe Online Gambling Regulations - The companies delivered their conclusions, which include both EU and European Economic Area technical regulations, this week.

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