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Land gambling operators without an online offering are losing out

Wednesday June 4,2014 :  ONLINE DEFINITELY BOOSTS LAND GAMBLING
 
New Jersey survey shows that land gambling operators without an online offering are losing out.
 
Commercial Intelligence's survey of a sample of 506 New Jersey online punters earlier this year has shown that land operators who do not also offer an online option are missing out on an opportunity to generate revenues and engage more closely with 40 percent of their customer base.
 
In terms of frequency, the survey showed that 44 percent of New Jersey online players gamble each month, with 12 percent gambling every week.
 
Craig Jacobs, director of systems and digital media at land-based operator Affinity Gaming said that the survey represented a critical evaluation for any land based operator.
 
"It essentially means that if you aren’t doing something online you are missing out on a revenue opportunity with about half of your customers’, he said.
 
Geoffrey Dixon, chairman of the GiGse Consumer Insights Group agrees, observing:
 
“if land based operators do not have an online offer they may reduce revenue generation opportunities with their customers. Worse of course is that they could lose those customers to other operators who have a combined offline and online offer with a combined incentives and rewards package”.



Gambling News :

MLB Odds: Stroman Gets the Nod Against Royals - The Toronto Blue Jays (70-80, –20.18 betting units) begin their final home stand of the 2017 campaign this Tuesday when they welcome the Kansas City Royals (73-76, +2.56 units) to Rogers Centre. Sportsnet has the coverage at 7:07 p.m. Eastern.

Microgaming in bingo software deal with Marathonbet - Marathonbet’s loyal customers will now be able to enjoy an extensive Bingo offering – marking another big expansion of its online gaming collection.

Microgaming QuickFire enters Coloumbia - Wplay signs for Quickfire; strategic deal sees Quickfire enter Colombian market. Colombian-licensee Wplay has signed a deal for Quickfire, powered by Microgaming.

Partypoker to sponsor WSOPC Uruguay - Partypoker to sponsor WSOPC Uruguay in December. Qualify exclusively on partypoker for WSOP Uruguay Main Event. December 7th to 17th in beautiful Punta del Este.

MLB Odds: Jays Hope to Spoil Orioles’ Visit - The 2017 season is just about over for the Toronto Blue Jays (66-77, –21.19 betting units), but they can play spoiler in Tuesday’s game against the visiting Baltimore Orioles, starting at 7:07 PM ET on Sportsnet.

Money Storm Casino - Money Storm is not your typical online casino. While many focus on the quantity of games they offer their players, this one is more focused on the quality of their games.

Big Online SLot Win on Ultimate 10X Slot - At 9.20PM on August 28th, Kasey R was enjoying the new Ultimate 10X three-reel slot at Miami Club. The game has a random 'must win' progressive jackpot that is guaranteed to pay by the time it reaches $25,000

MPN Greatest Poker Player in the Universe - The MPN announces the third annual Universal Championship of Poker (UCOP III), boasting €750,000 guaranteed across 59 tournament events this September

PartyPoker Exits Australia - From 31st August 2017 partypoker players will no longer be able to play from Australia. Players’ deposited funds are safe and available for withdrawal.

Mercury Poker Live on Indian Poker Network - Mercury Poker Live on MPN's Indian Poker Network. MPN India, established in 2015, is a ring-fenced poker network dedicated to the Indian market and operating exclusively in Indian Rupees.

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