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Online Gambling ID Checks Need to be Quick

Tuesday September 17,2013 :  ONLINE GAMERS INTOLERANT OF ID CHECKS
 
Want fast, simple procedures in less than four minutes
 
Information services provider Experian revealed interesting survey results on a customers tolerance for the time taken to undergo identity verification checks before they abandon a transaction.
 
Across a range of sectors, online gambling fared worst with the lowest tolerance time of four minutes compared to five minutes for retail transactions and six minutes for transport.
 
The study shows how the simplicity or complexity and duration of identity and security procedures can result in lost business.
 
The analysis revealed 45 percent of UK adults frustrated with identity and security checks backed out of an online transaction.  47 Percent of those took their custom to a competitor, 20 percent gave up completely, and 17 percent tried again at another time.
 
Demographic profiling showed that pensioners in their 70s, 80s and 90s were the most patient sector of society.  In contrast, typically young, single adults on limited incomes (Upper Floor Living Group) were the least patient with 43 percent saying they had abandoned one or two transactions because of lengthy security checks and 16 percent having done so frequently.
 
49 Percent of UK adults believe internet transactions are becoming increasingly time consuming, and 53 percent said too complicated.
 
Nick Mothershaw, Director of Identity & Fraud at Experian, said: “Identity verification is becoming an increasingly important part of e-gaming operations, particularly as the online industry for this sector grows, and the process of dealing with consumers face-to-face is becoming less commonplace. However time-consuming they appear, identity checks are in all our interests, not only protecting businesses from fraud but also individuals.”
 
With a focus on the online gaming sector, "identity impatience" has improved by one minute compared to 2011 figures; however, consumers are still only willing to tolerate four minutes before opting out.
 
In contrast, customers purchasing a mortgage are prepared to endure ten minutes, while both insurance and travel consumers will on average tolerate a nine minute window.
 
“Customers are looking for a quick, easy procedure when opting to partake in online gaming. The more straightforward the system, the better for both the customer, as well as provider," concluded Mothershaw.
 
“Our research shows that e-gaming businesses are at risk of losing out on trade as thousands of consumers are taking their custom elsewhere.  It is therefore vital for online gaming outlets to make sure the transaction process is as fast and simple as possible, without compromising the level of site security, in order not to miss out on business".



Gambling News :

Live Dealer Now At Slotocash - Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.

Advantages of online slots over slot machines - The rise of online casinos means that players no longer have to leave their own house to play casino games.

Betradar Launches US Sports Betting Solutions - With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.

Abdelaouhab Zizi Wins MPNPT Morocco Main Event - Abdelaouhab Zizi has defeated fellow Casablanca resident Fadhil Farag heads up to win the 2018 MPN Poker Tour Morocco Main Event and MAD 375,000 (c. €33,220) after a two-way deal.

Final 12 For MPNPT Morocco - Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).

MPNPT Morocco Updates - Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.

MPN Poker Tour Morocco Day 1A - The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.

2018 MPN Poker Classic - The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.

PDC and Sportradar Renew Deal - Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data

Poker Yaar Joins MPN - Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.

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