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The latest research report from media anaylsts comScore Inc show that online video viewing is a booming pastime, with interest soaring 34 percent in 2008, largely driven by a massive jump in the popularity of long-form online videos on sites such as Hulu, a NBC Universal and Fox Broadcasting Co. joint venture.
And online gambling is right up there with the leaders, scoring an increase of 36 percent as one of the top subjects.
YouTube Inc. continued to dominate the market when it comes to presentation venues for videos, accounting for two thirds of the growth in online video in 2008, but the NBC Universal and Fox Broadcasting Co. joint venture Hulu LLC is giving the Google's flagship a run for its money, generating a 57 percent increase in videos viewed during the last six months.
Momentum at MySpace rival Facebook continues, with the social networking site growing its visitor base by 57 percent to 54.6 million in 2008, comScore said in its "Digital Year in Review" report.
The average U.S. Web surfer watched 87.8 videos in November, an increase from 68.6 videos during the same period last year, research showed.
The full report can be seen here:
"With at least 2.6 million U.S. jobs lost in 2008, it's no surprise that job search sites were the top-gaining category last year, with traffic on job sites increasing 51 percent," comScore reports "Other categories posting big gains included women (46 percent), coupon sites (46 percent), politics (43 percent), gay/lesbian (41 percent), online gambling (36 percent), radio (30 percent), family (29 percent), and online gaming (27 percent).
While comScore calls 2008 "the year of the smartphone" - thanks to the popularity of Apple Inc's iPhone and a 43 percent jump in penetration for 3G wireless networks - the firm expects that 2009 will be another record year for mobile Websites, drawing more interest from advertisers.
The telcos marketing new multimedia phones were also the top display advertisers last year, led by AT&T, Sprint Nextel, and Verizon, comScore said.
Yahoo Inc. was the top display ad publisher in November, with 37.1 million ad views, followed by MySpace parent Fox Interactive Media (34.9 million), AOL LLC (18.2 million), Facebook (13.7 million), and Microsoft Corp.sites (13.4 million).
With the recession causing media buyers to re-evaluate their advertising budgets, comScore predicts that auto manufacturers and packaged goods companies will shift their spending from TV to online video sites.

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Gambling News :

Wanajump Launches - #Wanajump Spanish online and land gambling operator Grupo R. Franco appears to be emulating the William Hill group, announcing this week that it is to begin a start-up accelerator program for innovative entrepreneurs, which it has titled Wanajump.

Coral Launches player proposition betting product - Digital Sports Tech, a business-to-business software provider of sports betting solutions, has signed a deal with UK online and land sports betting operator Coral to provide an innovative player proposition betting product.

Oshi online casino now accepts fiat currencies - The Oshi online casino, which started just a year ago as a Bitcoin-denominated operation, has described its expanded activity in a statement this week, noting that in addition to Bitcoin it now accepts fiat currencies and has added new game providers to its roster of suppliers.

New Standards for UK Online Gambling - Online gambling service and technology providers, along with operators and testing agencies will be studying the new gambling software and technical standards proposal published by the UK Gambling Commission following a public consultation.

Pennsylvania Gambling Bill 1887 returned with additions - The interaction between the Pennsylvanian House and the state Senate has become increasingly like watching a game of ping pong as the two political establishments wrestle with online gambling legalization and court-ordered tax fixes in the dying days of the current political season.

UKs Advertising Standards Authority vs Ladbrokes - A Ladbrokes Casino email promo has fallen foul of the UKs Advertising Standards Authority who deemed significant terms and conditions concerning bonusing to be unclear or misleading.

Mybet Earnings Struggle - The statement this week reveals that Mybet continued to be hampered by negative trends from historic quarters, making its original performance estimate "unrealistic".

Tom Horn Awarded Malta Gaming License - Online gambling software provider Tom Horn Gaming has been awarded a Malta Gaming Authority license that permits the company to host and manage Malta-based gaming operators.

Calvin Ayre invests in new Antigua Business Center - Ayre joined with government officials this week in a ground-breaking ceremony for a five-story centre on Antigua which will be home for the venture. The "green" building will be solar powered and provide employee-friendly services like catering, a gym and child care.

Attack of the Zombies Slot - Online gambling games developer Genesis Gaming has unveiled its latest game, with a theme based on a horror story of the undead, exploiting the current trend....and just in time for Halloween.

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