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ONLINE GAMBLING VIDEOS SOAR 36 PERCENT
The latest research report from media anaylsts comScore Inc show that online video viewing is a booming pastime, with interest soaring 34 percent in 2008, largely driven by a massive jump in the popularity of long-form online videos on sites such as Hulu, a NBC Universal and Fox Broadcasting Co. joint venture.
And online gambling is right up there with the leaders, scoring an increase of 36 percent as one of the top subjects.
YouTube Inc. continued to dominate the market when it comes to presentation venues for videos, accounting for two thirds of the growth in online video in 2008, but the NBC Universal and Fox Broadcasting Co. joint venture Hulu LLC is giving the Google's flagship a run for its money, generating a 57 percent increase in videos viewed during the last six months.
Momentum at MySpace rival Facebook continues, with the social networking site growing its visitor base by 57 percent to 54.6 million in 2008, comScore said in its "Digital Year in Review" report.
The average U.S. Web surfer watched 87.8 videos in November, an increase from 68.6 videos during the same period last year, research showed.
"With at least 2.6 million U.S. jobs lost in 2008, it's no surprise that job search sites were the top-gaining category last year, with traffic on job sites increasing 51 percent," comScore reports "Other categories posting big gains included women (46 percent), coupon sites (46 percent), politics (43 percent), gay/lesbian (41 percent), online gambling (36 percent), radio (30 percent), family (29 percent), and online gaming (27 percent).
While comScore calls 2008 "the year of the smartphone" - thanks to the popularity of Apple Inc's iPhone and a 43 percent jump in penetration for 3G wireless networks - the firm expects that 2009 will be another record year for mobile Websites, drawing more interest from advertisers.
The telcos marketing new multimedia phones were also the top display advertisers last year, led by AT&T, Sprint Nextel, and Verizon, comScore said.
Yahoo Inc. was the top display ad publisher in November, with 37.1 million ad views, followed by MySpace parent Fox Interactive Media (34.9 million), AOL LLC (18.2 million), Facebook (13.7 million), and Microsoft Corp.sites (13.4 million).
With the recession causing media buyers to re-evaluate their advertising budgets, comScore predicts that auto manufacturers and packaged goods companies will shift their spending from TV to online video sites.
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Gambling News :
IGT Continues Partnership with Coljuegos EICE -
IGT will continue its 16-year partnership with Colombian administrative gaming authority Coljuegos EICE following a public procurement process for a five-year private operator contract to run the draw-based online lottery game Baloto.
Magic Spells SLot Launches -
The penny slots’ Wild symbol is a bubbling cauldron which is an Expanded Wild that can cover up to four positions for multiple winning combinations.
Lightning Box Games in Deal With Everi Games -
Australian slot developer, Lightning Box Games, has entered into a distribution deal with electronic gaming content provider, Everi Games, for a selection of its proprietary slot content.
Another Attempt to Acquire Tatts -
The surprise A$8.4 billion bid for Tatts late last year by the Pacific Consortium caused some consternation in the Tabcorp and Tatts boards, which were in merger talks but these concerns faded following Tatts rebuff of the consortium's offer
Ladbrokes Trading Update -
The Ladbrokes Coral plc online and land gambling group has released a trading statement for the unaudited year to 31 December 2016, reporting:
Leovegas Player Wins a BMW X4 -
A 23-year-old Southampton University student identified only as Leo has won a GBP 50,000 BMW X4 sports saloon car playing NetEnt's Live Casino Roulette on the Leo Vegas mobile gambling,site.
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