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Inbound is overtaking outbound internet marketing techniques

Friday,  November 4, 2011 : A DIFFERENT APPROACH TO ONLINE MARKETING
 
Inbound is overtaking outbound internet marketing techniques
 
A fresh look at marketing by Voltier Digital, using a very practical infographic presentation, is achieving wide internet coverage as it considers the efficacy of inbound vs. outbound marketing.
 
The internet has made a tremendous impact on how products and services are marketed. Consumers no longer rely on direct mail, billboards and TV spots (outbound marketing), and are increasingly absorbing information from inbound sources (alternative and internet-based methods for finding, buying and researching brands and products in a two-way dialogue, much of which is facilitated by social media.)
 
Costs have also been a significant factor in the divergence, with inbound marketing showing more bang for the marketing buck.
 
The presentation can be found here for detailed study: http://www.brandingmagazine.com/2011/10/31/inbound-vs-outbound-marketing/ but some of the interesting highlights include:
 
44 percent of direct mail is never opened; it's therefore largely wasted time, postage and paper resources.
 
86 percent of people skip through television commercials.
 
84 percent of 25 to 34-year-olds have clicked out of a website because of an “irrelevant or intrusive ad.”
 
The cost per lead in outbound marketing is more than for inbound marketing.
 
Average market investment in social media has doubled in the last two years
 
61 percent of marketers will have invested more on in-bound marketing by the end of this year
 
200 million Americans have registered on the FTC's "do not call me" list.
 
91 percent of email users have unsubscribed from company emails that they had previously opted into.
 
"Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and white papers," claims the Voltier study.
 
"This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making him or her more likely to engage your brand and buy the product. So it costs less and has better a ROI."

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Gambling News :

Is Gibraltar Out of Luck in US Tax Challenge - Gibraltar's challenge to the UK 15 percent point-of-consumption tax on online gambling operator revenues has already failed in the UK High Court, and it looks as if it may be rejected by the European Court of Justice too.

Quickspin are now available in Denmark - #quickspin The roll-out strengthens the long-standing partnership between the supplier and the operator, with Quickspin games already available on Vera&John’s websites around the world.

UCypher Launches - Indian entertainment and media entrepreneur Ronnie Screwvala has announced the formation of UCypher, an eSports tournament in which ten teams will compete.

Extreme Live Gaming In deal With Betsson - Extreme Live Gaming, a subsidiary of the Novomatic Interactive group, has announced a live dealer product deal with the Betsson online gambling group, with an initial launch planned for Betsson.com, followed by other brands in the Swedish group's portfolio.

Expansion Mode For BoyleSports - The Bambury premises are situated in Kildare, Meath and Dublin and will be refurbished and rebranded after acquisition, with the total of 31 staff remaining in employment..

Safecharge Q4-2016 - Online e-cash processing firm Safecharge, where Playtech's Teddy Sagi is a majority shareholder, released a trading update on its Q4-2016 performance Thursday, flagging record transaction processing volumes and revenues.

ASA Most Controversial Ads of 2016 - Paddy Power's penchant for advertisements that cause a stir saw the betting company mentioned twice in the Top Ten most controversial adverts of 2016 released by the Advertising Standards Authority in the UK Thursday.

Yggdrasi To Enter Italian Gambling Market - Yggdrasil’s Italian offering will include the company's collection of in-game promotional tools, BOOST, improving gamification, and the social sharing tool, BRAG. The company’s mobile product will also be available on its HTML5 iSense 2 platform.

888sport is the latest to join sports betting integrity body ESSA - Major operator 888sport is the latest to join sports betting integrity body ESSA with the company adding its customer base and betting market platforms to ESSA’s global anti-fraud alert and reporting system.

First partypoker live event to be held in Russia - Partypoker’s new live tour will kick off in Russia on March 24, 2017 at Sochi Casino and Resort in association with Club Poker Management. Online Day 1’s will start on partypoker on March 12, 2017.

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