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More Women Now Online
Latest Comscore study shows that women spend more time on social networking.
A new study from Comscore on the internet behaviour of women could be of interest to online gambling marketers.
The study showed that although women are still slightly in the minority among global Web users, they are closing the gap with men and, once connected, spend about two more hours online a month on average.
Women users aged 55 and over spend an average 214 minutes a month in online gaming, whilst male players aged between 15 and 24 - a key group - spend only an average of 92 minutes a month.
According to Comscore, females exceed males particularly in communications, devoting about one-third of their online time to social networking, instant messaging and e-mail messages compared with about one-quarter for men. Women 45 and older exhibited the greatest growth in social networking.
Women also outpace men in photo sharing and shopping, and in gaming, favouring casual puzzle, card and board games. Female gamers over 55 spend the most time online gaming of any demographic by far and are nearly as common as the most represented group, males 15 to 24.
Women are also being found in increasing numbers on gambling and sexually oriented websites, where they are almost as likely to be found on gambling sites as men, and over a third of women users visit sex-content websites.
“Unlike the earlier days of the Internet, women today exhibit many behaviours that are perhaps surprisingly similar to their male counterparts,” said Andrew Lipsman, senior director of industry analysis at Comscore.
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Gambling News :
Interwetten 2016 Earnings Results -
Privately-owned online sports betting operator Interwetten delivered robust full year results for the 2016 fiscal period, in which the company has almost achieved doubling its revenues over the past four years, success it attributes to its in-house developed platform
EU Online Gambling Tax Harmoney Dead -
Tax expert says European Court of Justice Attorney General's opinion on UK-Gibraltar litigation signals that EU courts are happy for individual member states to impose their own laws on online gambling.
Jack Lam Facing Big Fines in the Philippines -
It's going to be costly for Macau online gambling and junket tycoon Jack Lam to return to the Philippines following his rather hurried departure last year with allegations of economic sabotage, bribery and tax evasion swirling around him.
PlaySugarHouse To Carry Konami Content -
Content provider Konami will provide its Gypsy Fire and Fortune Stacks slot games to Rush Street Interactive-operated PlaySugarHouse.com on an exclusive basis in the New Jersey real-money online and mobile wagering market.
ITF TERMINATES BETWAY SPONSORSHIP DEAL -
The International Tennis Federation (ITF) has reportedly terminated Betway’s three-year sponsorship partnership as an extension to their anti-match fixing and sports integrity policy.
GSA To Launch European division -
The expansion enables the GSA to better focus on the regional needs of its members outside of North America and underscores its recognition and commitment to growing European membership.
Paddy Power Trading Update -
Company prevails despite adverse sports and US election results; Trump success cost the group GBP 5 million, whilst punter successes took another GBP 40 million in Q4-2016.
Tabcorp SunBets project -
The details were revealed this week in an IT News article quoting Tabcorp's chief information officer, Kim Wenn, who described the SunBets project as Tabcorp's biggest global venture yet.
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