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Billions For The Making in Online Poker
Written On 4/8/11 By Jennifer Jearu :
Investment publication looks at the numbers
Prompted by the upsurge in US online poker legalisation attempts in recent times, the investment publication 'The Motley Fool' this week took a look at the potential numbers a legalised industry might expect.
Its conclusion? The potential in this segment is enormous.
The publication notes that the respected Forbes magazine estimates that Full Tilt Poker alone generated $500 million in revenue and $100 million in profit during 2010, and The Financial Times assessed 2008 online poker revenue as $5.9 billion worldwide.
"Since actual audited numbers aren’t available to us, we are left to make some educated guesses at what the impact might be," The Motley Fool observes, prefacing its table of possibilities covering 'modest' revenue of $500 million to a high end of $10 billion annually.
Exact margins are not known, so the analysis looks at EBITDA in the range of 20 percent to 40 percent, noting that there is very little depreciation in online gaming; unlike brick-and-mortar casinos, a considerable chunk of revenue would flow to the bottom line.
The table constructed shows very substantial numbers generated (see table at http://www.fool.com/investing/general/2011/04/08/online-pokers-enormous-potential-impact.aspx)
Major US companies, should they enter a legalised market, would probably scoop most of the rewards, the publication predicts, citing the importance of a critical mass of players and the concomitant need for extensive advertising and promotions, requiring substantial marketing budgets.
"If we take MGM Resorts as an example and assume it can obtain a 10 percent market share of a $3 billion annual market at 30 percent margins - that would add $90 million in EBITDA annually," The Motley Fool conservatively estimates, adding that this presents the potential to generate more EBITDA than the currently disappointing new land venture CityCenter.
"It’s unclear exactly how any regulation may play out," the article concludes. "But the opportunity for casino giants is enormous."
3 Top Bitcoin Poker Sites -
Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.
Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
With more and more states moving toward online casino integration, an increasing number of international players are moving in on American territory. Who will take the crown of the most popular online poker venue in the United States?
Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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