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Paddy Powers marketing move gets a reaction

Sunday March 17,2013 : COPYCAT CHELTENHAM BALLOON BANISHED
 
Paddy Powers’ tongue-in-cheek marketing move gets a reaction from race organisers
 
In what appears to have been a sly send up on rival William Hill's spectacular Cheltenham Moon marketing ploy at the famous racing festival this weekend, Paddy Power released its own 60 foot high balloon, with the design reminding punters of the lucky pants Y-front move the company made at the Euro 2012 football championship in collaboration with Danish football ace Nicklas Bendtner
 
Bendtner flashed his branded Y-fronts to create a flood of publicity back then, and the motif of Paddy's Cheltenham hot air balloon evoked clear associations with that incident.
 
The marketing publication Drum reports that the 60 ft. Paddy Power pants balloon was specially commissioned to offer fans ‘the best seats in the house’ with a unique flight on ‘Paddy Pant 1’ above various sporting events, with Cheltenham being the site chosen for the inaugural flights.
 
The company's Cheltenham move created a similarly hostile reaction as that prompted by Bendter's football flash, with the organisers and the UK Civil Aviation Authority, who were apparently less than pleased at the disruption, sending the balloon crew packing - only to have them set up on a neighbouring property.
 
A Paddy Power spokesperson commented: “Our giant lucky Y-fronts have been a smash hit with the race goers so far – they don’t infringe on the racing or the spectators’ enjoyment of the event. Watch this space, or should we say ‘airspace’; we’re determined that our lucky pants will fly again.”
 
On a more serious note, the company, which is heavily reliant on mobile and web bets, experienced a serious problem when its website crashed Friday during a peak betting timeframe. Fortunately the site was not down for too long, but the day's first race was already done and dusted by the time operations returned to normal.
 
They were not the only bookie company with technical hassles; Coral's website buckled under a possibly self-inflicted, too-good-to-be-true odds offering that saw hordes of punters accessing the website, which embarrassingly remained inactive during the company's sponsored
Coral Cup race at Cheltenham. The Playtech-Openbet software powering the site was either defective or simply could not handle the volume.
 
A spokesman apologised and opined that the avalanche of punters was not something easily duplicated in a test environment...despite the fact that the software has been in use since late last year.

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Amaya FY2016 Trading Update - The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.

Another Mega Fortune Dreams jackpot for Euro 3.5 million - In a statement Friday NetEnt advised that the lucky player is a 62-year-old woman from central Finland who won the seven-figure sum from a Euro 1 stake.

Stanleybet has filed a legal action against the government of Cyprus - Bookmaking firm Stanleybet has filed a legal action against the government of Cyprus, claiming Euro 12.5 million as compensation for what it claims is loss of profits and opportunities, prejudice to image and business reputation and legal costs.

LeoVegas To Sponsor Leicester Tigers - The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.

Optima Information Services iShop - Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.

Golden Nugget Las Vegas Launches New Betting App - Golden Nugget Las Vegas has unveiled a sports wagering app offering Nevada punters the comfort and convenience of being able to wager from anywhere in the state.

CAGAYAN CHIEF MOVES TO REASSURE LICENSEES - Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.

New Massachusetts Online Gambling Bill - It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.

Las Vegas Sands Fined for foreign bribery allegations - #lasvegassands Las Vegas Sands, the land casino company owned by multi-billionaire US mogul Sheldon Adelson, has again had to cough up a stiff penalty for non-compliance with the law.

Libratus AI Program Destroying Human Poker Opponents - #Libratus With 40,340 hands played (about a third of the 120,000 planned) Dong Kim is down $29,506, whilst Jimmy Chou ($113,7728), Daniel McAuley ($141,877) and Jason Les ($186,489) are all carrying losses.

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