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New Personal Betting App from Paddy Power
Thursday January 2,2014 : PADDY POWER PROMOTING ITS NEW PERSONALISED BETTING APP
Gambling group starts 2014 at a sprint.
Online and land gambling group Paddy Power has hit the ground running in 2014 with the release of its campaign to promote the company's personalised iOS betting app.
The marketing publication The Drum reports that the superfast app Paddy Power Messenger campaign includes national press print ads, outdoor, and online advertising, all geared towards encouraging downloads and installs of the app.
The If agency worked on the promotion which includes a video tutorial here: http://www.youtube.com/watch?v=qqCqstnd4LY
Paddy Power Messenger is designed to provide an individually tailored experience to the user. Once downloaded a punter can choose his or her favourite football teams, leagues, horses, jockey, trainers or racecourses to follow, and will receive messages and updates on all developments and bets related to those areas.
Users can manage what messages are sent to them via the app, and can opt to receive reminders on their preferred sports, and receive live text commentary on football matches.
The app also features short cuts which let users check their account balance, request odds or withdraw cash. They can also access all Paddy Power specials and set how long they want to be logged in for.
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Gambling News :
FanDuel adds English Premier League action -
Daily fantasy sports operator FanDuel, which is now additionally active in the UK market, has announced the inclusion on its roster of English Premier League action, with associated contests scheduled for roll-out next week.
Coral Q4-2016 earnings reports -
Ahead of its forthcoming merge with Ladbrokes, the online and land gambling group Coral published its Q4-2016 financial numbers Thursday, detailing the twelve week period ended September 25 2016.
Unibet in cooperation with -
Online gambling operator Unibet Group has signed a cooperation agreement with the FIFA subsidiary Early Warning System GmbH (EWS).
Kiron Interactive in deal with Digitain -
The online gambling expo and conference EiG 2016 has enabled two online gambling companies to come together in a commercial deal; specialist virtual games supplier Kiron Interactive has inked an agreement to distribute its virtual games via Armenia’s Digitain.
GLOBAL SPORTS BETTING WORTH $253.3 BILLION BY 2020 -
Ujjwal Doshi, lead analyst at the research firm, says, “Low-cost cross-border service delivery is opening up sports betting markets, which were previously protected by state-regulated monopolies or dominant local operators.”
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