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New Personal Betting App from Paddy Power
Thursday January 2,2014 : PADDY POWER PROMOTING ITS NEW PERSONALISED BETTING APP
Gambling group starts 2014 at a sprint.
Online and land gambling group Paddy Power has hit the ground running in 2014 with the release of its campaign to promote the company's personalised iOS betting app.
The marketing publication The Drum reports that the superfast app Paddy Power Messenger campaign includes national press print ads, outdoor, and online advertising, all geared towards encouraging downloads and installs of the app.
The If agency worked on the promotion which includes a video tutorial here: http://www.youtube.com/watch?v=qqCqstnd4LY
Paddy Power Messenger is designed to provide an individually tailored experience to the user. Once downloaded a punter can choose his or her favourite football teams, leagues, horses, jockey, trainers or racecourses to follow, and will receive messages and updates on all developments and bets related to those areas.
Users can manage what messages are sent to them via the app, and can opt to receive reminders on their preferred sports, and receive live text commentary on football matches.
The app also features short cuts which let users check their account balance, request odds or withdraw cash. They can also access all Paddy Power specials and set how long they want to be logged in for.
Gambling News :
US$30M DUBAI WORLD CUP -
Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines
NHL Odds: Forsberg Faces Elliott in Nashville -
The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.
NBA Odds: Hawks, Wiz in Southeast Showdown -
The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.
NBA Odds: Clippers Try to Slow Down Bucks in LA -
Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.
NHL Odds: Canadiens Welcome Islanders Tonight -
The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.
NHL Odds: Reeling Flyers Seek Relief in Pittsburgh -
#nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.
Dollars to Donuts Slot Launch -
Firstly, it's a classically styled, easy playing 3-reel with five pay lines featuring a traditional icon set of bars and sevens.
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