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PaddyPower Poker Fun at Financial World
Thursday January 24,2013 : LATEST PADDY POWER AD TAKES A POKE AT THE FINANCIAL WORLD
Italian stunt underlines online gambling group's regional success
Workaholics at the Milan stock exchange still at their desks after closing hours Wednesday evening were more than a little surprised to find that their building had become a giant billboard for online gambling group Paddy Power's latest 'cheeky' publicity stunt.
The gambling company projected giant images that included a slot machine onto the building to publicise its increasingly successful penetration into the Italian online gambling market, according to a Reuters report.
The material had a sting in the tail for financial services execs, portraying the famous 'middle finger' sculpture by contemporary artist Maurizio Cattelan and a message reading: "Dealers, financiers, bankers... once in a while play with your own money".
Paddy Power is challenging major Italian companies like Lottomatica, Sisal, and Snai for top market share, with regional md Giovanna D'Esposito claiming: "We are very close to that target," at the presentation.
Reuters notes that Paddy Power's share of Italy's online sports betting market rose to 5.1 percent in December from 2.6 percent in September, according to regulator AAMS.
Lottomatica is the group to beat for the top spot; it leads with a 15.6 percent market share.
Paddy Power entered Italy's recently liberalised gaming industry last May and launched its online casino products in December. It plans to add skill games, poker and bingo in 2013, while boosting its highly successful mobile offerings.
D'Esposito revealed that there are plans to increase staffing in Italy by 30 percent to a total of 50 in 2013.
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Gambling News :
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
Team Hot Launches -
#teamhot The Philippines licensed and GGNetwork-powered online poker operator Natural8 has announced the appointment to its "Team Hot" professional player line-up of Asian poker aces Kitty Kuo, Xuan Liu and Dong Kim.
Netent Q3-2016 Earnings Report -
#netent The UK continues to be an important growth driver but the weaker pound had an estimated negative effect of about three percentage points on revenue growth compared to the same quarter last year.
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