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PartyCasino We're going after the casino players directly, says chief executive
3/6/10 - Speaking to journalists in London this week following the release of his company's full year 2009 results, Jim Ryan, CEO of Party Gaming plc gave some interesting insights into how his company will market in coming months.
Motivated by the better performance of online casino operations over online poker activities, Ryan said that online casino players directly acquired (as opposed to cross marketed from poker operations) demonstrated twice the customer lifetime value of poker players who were persuaded to move their action over to casino games.
It therefore figured, he said, that acquiring what he called "pure-play" casino gamblers direct provided better potential future business for the company's casino operations.
Ryan also appeared concerned at the dangers posed to poker player liquidity by cross marketing casino action to poker customers. He pointed out that although this form of casino player acquisition was more cost-effective in a marketing sense, it was not necessarily good for poker liquidity in a highly competitive environment.
Party Gaming hopes to boost the attraction of its casino offering by launching more branded game content - he promised that the casino would have an inventory of 50 new games this year - and by making available massive "life changing" jackpots to customers.
"Today we have the largest reset value in our Melon Madness Jackpot [that] starts at $1.5 million," Ryan claimed. "Nobody else can match that in the sector."
It appears from Ryan's comments that the online casino punter stands to benefit from Party's new approach, and can expect better promos, bigger jackpots and more new games.
Gambling News :
Live Dealer Now At Slotocash -
Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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