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PartyCasino We're going after the casino players directly, says chief executive
3/6/10 - Speaking to journalists in London this week following the release of his company's full year 2009 results, Jim Ryan, CEO of Party Gaming plc gave some interesting insights into how his company will market in coming months.
Motivated by the better performance of online casino operations over online poker activities, Ryan said that online casino players directly acquired (as opposed to cross marketed from poker operations) demonstrated twice the customer lifetime value of poker players who were persuaded to move their action over to casino games.
It therefore figured, he said, that acquiring what he called "pure-play" casino gamblers direct provided better potential future business for the company's casino operations.
Ryan also appeared concerned at the dangers posed to poker player liquidity by cross marketing casino action to poker customers. He pointed out that although this form of casino player acquisition was more cost-effective in a marketing sense, it was not necessarily good for poker liquidity in a highly competitive environment.
Party Gaming hopes to boost the attraction of its casino offering by launching more branded game content - he promised that the casino would have an inventory of 50 new games this year - and by making available massive "life changing" jackpots to customers.
"Today we have the largest reset value in our Melon Madness Jackpot [that] starts at $1.5 million," Ryan claimed. "Nobody else can match that in the sector."
It appears from Ryan's comments that the online casino punter stands to benefit from Party's new approach, and can expect better promos, bigger jackpots and more new games.
3 Top Bitcoin Poker Sites -
Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.
Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
With more and more states moving toward online casino integration, an increasing number of international players are moving in on American territory. Who will take the crown of the most popular online poker venue in the United States?
Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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