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Poker: Peter Marcus on Rakeback
William Hill Online COO Peter Marcus has had to explain himself following comments he made earlier this week urging operators to eschew the use of rakebacks.
Marcus had appealed to colleagues in the Internet poker sector to clamp down on the use of rakeback by affiliates and poker skins, calling on operators to “get together and be strict” on allowing affiliates and poker skins to offer rakeback as he criticised the rewards model for cannibalising poker traffic and failing to attract the new players he felt were needed to develop the market further.
This week, accused of hypocrisy because his company had been "actively involved in this means of player acquisition," Marcus admitted to EGR magazine that William Hill Online had used “a targeted promotion” to existing players in the first few weeks of the new iPoker software to help customers to migrate across from the CryptoLogic network.
Marcus said: “This was only available to selected existing players and for a very limited period of time. This is a clear and targeted retention bonus and was not aimed at, and nor did it, move players from other affiliates or operators”.
However, the executive stuck to his guns, observing that although his comments were not meant to devalue the contribution of affiliate marketers, there was a need for a separation of responsibilities between affiliates and operators.
“The role or retention and player life value is the responsibility of the operators, whilst the role of the affiliate is acquisition of players, he said.
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Gambling News :
Betsoft Gaming In Deal With SuprNation -
Betsoft Gaming’s latest content supply partnership will see its Slots3 collection launched on VoodooDreams.com, SuprNation’s primarily Swedish and Nordic focused online gaming operation.
Ladbrokes New SPonsor of The Hennessy Gold Cup -
The longest sponsorship deal in the history of British horse racing has come to an end with Ladbrokes becoming the new sponsor of the race formerly known as The Hennessy Gold Cup for the next five years, Racing Post reports.
Ladbrokes Appoints Annemarie Durbin -
Durbin, a qualified lawyer with over two decades of international banking experience, will also take up membership of the Audit, Remuneration, Social Responsibility and Nomination Committees with effect from March 1, 2017.
Olympus Slot Pays $210k Jackpot to USA Player -
“I love slots, been playing a long time. I go to Vegas once a year. In between I play online. It’s so convenient. I play mostly Hold the Riches, Pyramid Plunder, Dollar Storm or Olympus. I’ve also started playing keno more.”
Divine Fortune SLot Launches -
NetEnt has launched a new local jackpot title “Divine Fortune”, a five-reel, 3-row, twenty-fixed line video slot themed on ancient Greece and a world of mythical creatures, legendary riches, and golden coins.
2 Huge Wins at Bovada Casino -
Paul D. from Boston, MA, scored really big, earning $808,529.80 playing the Food Fight progressive jackpot slot on the Bovada online casino on a wager of $11.25. Unfortunately Bovada's press release does not give any further details.
China Internet Clean Up Campaigns -
The advisory revealed that the current drive will run through to the end of March 2018, and that online gambling and other inappropriate or unacceptable content must be blocked because:
AOPA to campaign for poker to be left alone -
The threat that amendments to the federal Australian Interactive Gaming Act aimed at stopping in-play action could spill over into an online poker ban has motivated Aussie players to form an action group in support of the game.
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