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Poker: Peter Marcus on Rakeback
William Hill Online COO Peter Marcus has had to explain himself following comments he made earlier this week urging operators to eschew the use of rakebacks.
Marcus had appealed to colleagues in the Internet poker sector to clamp down on the use of rakeback by affiliates and poker skins, calling on operators to “get together and be strict” on allowing affiliates and poker skins to offer rakeback as he criticised the rewards model for cannibalising poker traffic and failing to attract the new players he felt were needed to develop the market further.
This week, accused of hypocrisy because his company had been "actively involved in this means of player acquisition," Marcus admitted to EGR magazine that William Hill Online had used “a targeted promotion” to existing players in the first few weeks of the new iPoker software to help customers to migrate across from the CryptoLogic network.
Marcus said: “This was only available to selected existing players and for a very limited period of time. This is a clear and targeted retention bonus and was not aimed at, and nor did it, move players from other affiliates or operators”.
However, the executive stuck to his guns, observing that although his comments were not meant to devalue the contribution of affiliate marketers, there was a need for a separation of responsibilities between affiliates and operators.
“The role or retention and player life value is the responsibility of the operators, whilst the role of the affiliate is acquisition of players, he said.
Gambling News :
Live Dealer Now At Slotocash -
Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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