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Pioneered by Foxwoods, Internet is an important component...and it's legal.

Over the past three years an inegenious online gaming system branded PlayAway has been increasingly accepted by land gambling casinos as a legal means of using the Internet to get more patrons into land venues.
 
Over the weekend the Boston Globe examined the system in an interview with GameLogic's CEO John Taylor, who opined that many land casinos have only used their websites and the Internet as one dimensional electronic billboards, with some additionally taking resort reservations.
 
"They're one of the last industries left that hasn't fully embraced the Net," Taylor contends, and his company set out to do something about it whilst staying within America's tricky Internet gaming laws, and turn a profit in the process.
 
GameLogic is a private company backed by venture funding from Bain Capital Ventures of Boston, General Catalyst Partners of Cambridge, and Maveron, a Seattle venture firm co-founded by Starbucks chairman Howard Schultz, reports the Globe. It serves land casinos large and small, ranging from Trump Entertainment Resorts and Foxwoods Resort Casino to the Newport Grand slot machine parlour in Newport, R.I., Dover Downs Hotel and Casino and the Santa Ana Star Casino in Bernalillo, N.M.
 
Taylor told the Boston newspaper that too many people play video games at websites run by companies like Microsoft and Yahoo when they could be hanging out at the websites of America's land casinos. His solution is PlayAway, a service that uses Web-based video games to steer visitors to land casinos.
 
With growing competition and the current economic crunch already impacting revenues in the land gambling industry, PlayAway may experience growing momentum because it circumvents the Unlawful Internet Gambling Enforcement Act which forbids financial transactions with 'illegal' online gambling companies.
 
No money changes hands in the PlayAway system. Its value is principally as a marketing tool rather than a gambling process per se, and it uses Internet-based games to encourage players to frequent land venues.
 
Gamblers at casinos using the PlayAway system can use their loyalty cards on the establishment's website gaming area, which is run by GameLogic. The sites have a Fun Play or practice and educational area that's open to non-gamblers and offers no prizes.
Cardholders can also log onto Bonus Play and try for a variety of prizes. But nobody plays for cash here. Instead, winners can print out prize coupons which they can enter in a sweepstakes drawing....at the land casino.
 
Players can also win credits that entitle them to free play on the physical casino's slot machines. But to redeem the sweepstakes coupons or collect free slot plays, the gambler must go to the land venue.
 
Taylor revealed that his company has started to offer a third service through which casino visitors can purchase tickets for online games like slots and poker, then play the games on their home computers. The tickets are similar to scratch cards sold by state lotteries; some are winners, some aren't. But instead of physically scraping the cards to reveal a reward, the player goes online to find out whether he has won. And again, victorious gamers must return to the casino to collect any cash.
 
One casino marketer who speaks well of PlayAway is Chris Archunde of the Santa Ana Star Casino. Initially sceptical when the casino was considering the system, she has seen the value in practical terms. She told the Boston Globe that the Santa Ana Star mainly attracts Hispanic women aged 45 to 68, whom she at first suspected were not comfortable with computers. "Turns out they were," she said. "They responded very, very well to the product."
 
Archunde said PlayAway attracts new players to the casino. This year, it gave away thousands of promotional coupons for online play during a bowling convention. With previous coupon promotions, the casino was lucky if 10 percent of the coupons were used. But 30 percent of those who won PlayAway coupons logged in, played, and showed up later at the casino.
 
"It definitely drives their decision to make a trial visit," Archunde said.



Gambling News :

Keimo Suominen Wins MPNPT Tallinn 2017 Main Event - Finnish online qualifier Keimo Suominen has taken the mantle of MPNPT Tallinn Champion from last year’s winner Ranno Sootla, winning €45,200 after a heads up deal with Davis Modans. They’d outlasted a field of 534; the total prize pool reached €258,990 – well over its €150,000 guarantee.

Foxium chooses Microgaming’s Quickfire platform - Game developer Foxium is integrating with the Quickfire platform via an exclusive deal.

14 Left in MPNPT Tallinn Main Event - All 14 players who have made it to the end of Day 2 in the MPN Poker Tour Tallinn Main Event can now consider themselves to have officially run deep.

Day 2 of the MPNPT Tallinn Main Event - Day 1b of the MPN Poker Tour 2017 Tallinn Main Event easily surpassed the tournament’s €150,000 guarantee on its own. Yesterday’s 416 entries brought the total number so far up to 522

Michael Myers is back in Halloween Slot Machine - Get ready for a blood-curdling adventure with Microgaming’s latest offering – Halloween Follow Annie, Lynda, Doctor Loomis, and our heroine Laurie as they try to survive the ultimate horror movie villain, Michael Myers.

Joe Fortune new Rewards Program - Once you sign up, you’re automatically enrolled in the rewards program – and that’s when the epic journey begins. You’ll start earning Adventure Miles immediately, and can embark on the quest of a lifetime: To get paid to play, which stays true to the rewards program’s slogan, ‘Play More Get More’.

Day 1a MPN Poker Tour Tallinn Main Event - Day 1a brought 106 entries into the €550 Main Event, with nearly as many players turning out for the last €35 super satellite into tomorrow’s Day 1b

NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday - Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.

Pro League Reveals Sportradar Contract Details - The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.

NFL Odds: Steelers Visit Undefeated Chiefs #TNF - The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.

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