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Pioneered by Foxwoods, Internet is an important component...and it's legal.

Over the past three years an inegenious online gaming system branded PlayAway has been increasingly accepted by land gambling casinos as a legal means of using the Internet to get more patrons into land venues.
 
Over the weekend the Boston Globe examined the system in an interview with GameLogic's CEO John Taylor, who opined that many land casinos have only used their websites and the Internet as one dimensional electronic billboards, with some additionally taking resort reservations.
 
"They're one of the last industries left that hasn't fully embraced the Net," Taylor contends, and his company set out to do something about it whilst staying within America's tricky Internet gaming laws, and turn a profit in the process.
 
GameLogic is a private company backed by venture funding from Bain Capital Ventures of Boston, General Catalyst Partners of Cambridge, and Maveron, a Seattle venture firm co-founded by Starbucks chairman Howard Schultz, reports the Globe. It serves land casinos large and small, ranging from Trump Entertainment Resorts and Foxwoods Resort Casino to the Newport Grand slot machine parlour in Newport, R.I., Dover Downs Hotel and Casino and the Santa Ana Star Casino in Bernalillo, N.M.
 
Taylor told the Boston newspaper that too many people play video games at websites run by companies like Microsoft and Yahoo when they could be hanging out at the websites of America's land casinos. His solution is PlayAway, a service that uses Web-based video games to steer visitors to land casinos.
 
With growing competition and the current economic crunch already impacting revenues in the land gambling industry, PlayAway may experience growing momentum because it circumvents the Unlawful Internet Gambling Enforcement Act which forbids financial transactions with 'illegal' online gambling companies.
 
No money changes hands in the PlayAway system. Its value is principally as a marketing tool rather than a gambling process per se, and it uses Internet-based games to encourage players to frequent land venues.
 
Gamblers at casinos using the PlayAway system can use their loyalty cards on the establishment's website gaming area, which is run by GameLogic. The sites have a Fun Play or practice and educational area that's open to non-gamblers and offers no prizes.
Cardholders can also log onto Bonus Play and try for a variety of prizes. But nobody plays for cash here. Instead, winners can print out prize coupons which they can enter in a sweepstakes drawing....at the land casino.
 
Players can also win credits that entitle them to free play on the physical casino's slot machines. But to redeem the sweepstakes coupons or collect free slot plays, the gambler must go to the land venue.
 
Taylor revealed that his company has started to offer a third service through which casino visitors can purchase tickets for online games like slots and poker, then play the games on their home computers. The tickets are similar to scratch cards sold by state lotteries; some are winners, some aren't. But instead of physically scraping the cards to reveal a reward, the player goes online to find out whether he has won. And again, victorious gamers must return to the casino to collect any cash.
 
One casino marketer who speaks well of PlayAway is Chris Archunde of the Santa Ana Star Casino. Initially sceptical when the casino was considering the system, she has seen the value in practical terms. She told the Boston Globe that the Santa Ana Star mainly attracts Hispanic women aged 45 to 68, whom she at first suspected were not comfortable with computers. "Turns out they were," she said. "They responded very, very well to the product."
 
Archunde said PlayAway attracts new players to the casino. This year, it gave away thousands of promotional coupons for online play during a bowling convention. With previous coupon promotions, the casino was lucky if 10 percent of the coupons were used. But 30 percent of those who won PlayAway coupons logged in, played, and showed up later at the casino.
 
"It definitely drives their decision to make a trial visit," Archunde said.



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$400k Winner at Bodog Casino - To win, you need to get a pair of Tens or better. Jerry K., however, got a much higher hand than the minimum; he pocketed $397,879 after landing the game’s best possible hand: a royal flush.

NBA : Warriors Win the West; NBA Finals Next - The Golden State Warriors will play in their third-straight NBA Finals. They completed their sweep of the San Antonio Spurs Monday night, rolling to a 129-115 victory as 12-point road favourites; Golden State opened the season as a –250 chalk to win the Western Conference.

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PartyPoker Rakebak - Partypoker brings back rake back for players. All new ‘partypoker weekly Cashback’ launches.

NHL Odds: Lone Canadian Team Plays on Friday - “Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.

NBA Odds: Will Cavaliers Be Rusty in Game 1? - The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.

4 New Microgaming Releases in May 2017 - Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.

PKR Company Statement Update - Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.

Microgaming Wins The Spark Award 2017 - The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.

NHL Predators First Ever Conference Finals Appearance - With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.

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