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Playsino New Social Games
Monday, July 23, 2012 : NEW SOCIAL GAMES SOON FROM PLAYSINO
California-based developer has big plans for social gaming
Social gaming software developer Playsino out of Santa Monica, California is gearing up for a push in the sector, creating its own free-to-play casino games for mobile and social platforms and starting out with a new game titled Solitaire and Prizes.
The company has also launched its own publishing network, encouraging social gaming developers to join with the promise of publication, production and promotional support, along with advice on monetising, reports the publication VentureBeat.
For a company that was only launched this year, it's an ambitious project, but Playsino Publishing chief John Maffei is confident that his company's tight focus on the sector and solid funding will produce results for everyone involved, creating access to gamers who are specifically interested in casino style action.
Maffei could be on the right track; according to the research firm Kontagents social casino game players now account for 13 percent of all of the players on Facebook, compared to just 8 percent in 2011 and 6 percent in 2010.
The analytics firm says that social casino games have higher-than-average revenue per user: at least 40 percent greater than a typical casual social game.
VentureBeat reports that Playsino has a wealth of business experience at the helm. It is headed by chief executive Brock Pierce, who is also a managing director of the Clearstone Global Gaming Fund. He has started, bought or invested in more than 30 game companies and secured more than $200 million in investments, helping startups pioneer business models built around virtual goods and microtransactions.
Pierce is also CEO of Titan Gaming, and founded ZAM Network, a gaming media property with 15 million hardcore PC gamers. He sold that to Tencent in January this year and founded GamesTV, a joint venture with Shanghai Media Group.
Rivals include Double Down Interactive, owned by slot machine giant IGT, social game giant Zynga, and a number of other social casino game startups.
“The difference is we are 100 percent focused on the social casino game market,” Maffei notes.
Playsino has raised $1.5 million in funding from IDM Venture Capital, a Singapore-based venture capital firm, Pacific Capital Group, Siemer Ventures, and a number of angel investors.
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Gambling News :
Wanajump Launches -
#Wanajump Spanish online and land gambling operator Grupo R. Franco appears to be emulating the William Hill group, announcing this week that it is to begin a start-up accelerator program for innovative entrepreneurs, which it has titled Wanajump.
Coral Launches player proposition betting product -
Digital Sports Tech, a business-to-business software provider of sports betting solutions, has signed a deal with UK online and land sports betting operator Coral to provide an innovative player proposition betting product.
Oshi online casino now accepts fiat currencies -
The Oshi online casino, which started just a year ago as a Bitcoin-denominated operation, has described its expanded activity in a statement this week, noting that in addition to Bitcoin it now accepts fiat currencies and has added new game providers to its roster of suppliers.
New Standards for UK Online Gambling -
Online gambling service and technology providers, along with operators and testing agencies will be studying the new gambling software and technical standards proposal published by the UK Gambling Commission following a public consultation.
Pennsylvania Gambling Bill 1887 returned with additions -
The interaction between the Pennsylvanian House and the state Senate has become increasingly like watching a game of ping pong as the two political establishments wrestle with online gambling legalization and court-ordered tax fixes in the dying days of the current political season.
Mybet Earnings Struggle -
The statement this week reveals that Mybet continued to be hampered by negative trends from historic quarters, making its original performance estimate "unrealistic".
Tom Horn Awarded Malta Gaming License -
Online gambling software provider Tom Horn Gaming has been awarded a Malta Gaming Authority license that permits the company to host and manage Malta-based gaming operators.
Calvin Ayre invests in new Antigua Business Center -
Ayre joined with government officials this week in a ground-breaking ceremony for a five-story centre on Antigua which will be home for the venture. The "green" building will be solar powered and provide employee-friendly services like catering, a gym and child care.
Attack of the Zombies Slot -
Online gambling games developer Genesis Gaming has unveiled its latest game, with a theme based on a horror story of the undead, exploiting the current trend....and just in time for Halloween.
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