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Playtech have launched Campaign Manager
Wednesday November 5,2014 : PLAYTECH LAUNCH AUTOMATED MARKETING PRODUCT
Campaign Manager integrated in IMS platform
Playtech have launched Campaign Manager an initiative designed to streamline and optimise licensee marketing efforts and revenues by fully automating key aspects of the player journey including advanced bonusing, messaging, personalisation and content delivery tools.
Campaign Manager on the IMS platform allows licensees to design user journeys across all their products and channels, enabling automated player integration, multivariate testing with test and control groups and range of outcomes that include multi-product and cross-channel bonusing, player messaging and business alerts.
Paddy Power is one of the first licensees to trial the system in production, using it to automate and optimise conversion efforts for its casino product. Following triple-digit conversion rate increases in trial campaigns, the international operator said it is now looking to leverage the system across other stages in the player lifecycle.
Gavin Hamilton, Head of Gaming at Paddy Power, said: “Aside from the obvious benefits of automating some of our manual tasks, Campaign Manager allows us to ensure that we contact our customers at the right time in their lifecycle and with the offer appropriate for that time.
“The initial results have been very encouraging and we are excited about the opportunities this opens up to us in the future.”
“Campaign Manager’s innovative marketing automation capabilities further enhances the position of Playtech’s IMS as the industry’s leading value-adding gaming platform,” commented Shay Segev, chief operating officer for Playtech.
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Gambling News :
Phil Ivey Loses Borgata Casino -
Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.
NYX Gaming in deal with Endemol -
"Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”
NEW CAMBODIAN GAMBLING LAWS -
After more than two years of debate and drafting, Cambodia may be closing in on final agreement regarding its proposed gambling law changes.
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
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