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Playtech plc signs a licensing agreement with Marvel Entertainment Inc
In a surprise move, online gambling software and games developer Playtech plc has signed a licensing agreement with Marvel Entertainment Inc. allowing it to include Marvel film properties such as The Incredible Hulk and the Fantastic Four in its branded games inventory.
The achievement means significant competition for fellow software developer Cryptologic, which signed an agreement to use the same Marvel characters in its games last year.
The exclusive multi-year licensing agreement with Marvel Characters B.V., a wholly owned subsidiary of Marvel Entertainment, Inc., allows Playtech to use Marvel's motion picture brands, giving it the right to use iconic Marvel film brand legends such as "The Incredible Hulk", "Fantastic Four", "X-Men", "Iron Man" and "Blade", amongst others.
Playtech will be able to use these brands across all of its gaming products including casino, poker, bingo and on all of its platforms, online, mobile and T.V. platforms, as well as on server-based gaming terminals, via the Playtech subsidiary, Videobet.
Mor Weizer, Chief Executive Officer of Playtech, commented: "This agreement is a major stepping stone for Playtech, as it will greatly extend the commercial appeal and cross-selling opportunities of our products. Branded slots are a good way of diversifying our product and attracting new players.
"Our customers can now enjoy games with Playtech's market leading software featuring up-to-date Marvel film characters, which have a truly mass market appeal. The proven strength of these brands will allow our licensees to gain market share using the strength of our product. We look forward to working with such a globally renowned and respected company as Marvel to provide an exciting gaming experience for our customers and their players."
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Gambling News :
Amaya FY2016 Trading Update -
The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
Optima Information Services iShop -
Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.
CAGAYAN CHIEF MOVES TO REASSURE LICENSEES -
Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.
New Massachusetts Online Gambling Bill -
It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.
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