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Playtech plc signs a licensing agreement with Marvel Entertainment Inc
In a surprise move, online gambling software and games developer Playtech plc has signed a licensing agreement with Marvel Entertainment Inc. allowing it to include Marvel film properties such as The Incredible Hulk and the Fantastic Four in its branded games inventory.
The achievement means significant competition for fellow software developer Cryptologic, which signed an agreement to use the same Marvel characters in its games last year.
The exclusive multi-year licensing agreement with Marvel Characters B.V., a wholly owned subsidiary of Marvel Entertainment, Inc., allows Playtech to use Marvel's motion picture brands, giving it the right to use iconic Marvel film brand legends such as "The Incredible Hulk", "Fantastic Four", "X-Men", "Iron Man" and "Blade", amongst others.
Playtech will be able to use these brands across all of its gaming products including casino, poker, bingo and on all of its platforms, online, mobile and T.V. platforms, as well as on server-based gaming terminals, via the Playtech subsidiary, Videobet.
Mor Weizer, Chief Executive Officer of Playtech, commented: "This agreement is a major stepping stone for Playtech, as it will greatly extend the commercial appeal and cross-selling opportunities of our products. Branded slots are a good way of diversifying our product and attracting new players.
"Our customers can now enjoy games with Playtech's market leading software featuring up-to-date Marvel film characters, which have a truly mass market appeal. The proven strength of these brands will allow our licensees to gain market share using the strength of our product. We look forward to working with such a globally renowned and respected company as Marvel to provide an exciting gaming experience for our customers and their players."
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Gambling News :
Phil Ivey Loses Borgata Casino -
Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.
NYX Gaming in deal with Endemol -
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Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
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