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Poker Room Operator Against Rakeback
The chief operating officer of UK online gambling group William Hill Online.com, Peter Marcus, has appealed to colleagues in the Internet poker sector to clamp down on the use of rakeback by affiliates and poker skins.
In an interview this week with the publication EGR, Marcus called on operatoirs to “get together and be strict” on allowing affiliates and poker skins to offer rakeback as he criticised a rewards model that incentivises players by offering to return a share of the operator's rake. Marcus characterised the practice as cannibalising poker traffic and failing to attract the new players he felt were needed to develop the market further.
Commenting that networks and licensees have to find ways of rewarding loyalty which don’t encourage the player to constantly switch venues, or which involve stealing each other’s customers, Marcus said: "It’s going to take time and be tough to get there, but the whole industry has to get together and be strict on this.”
Marcus claims that rakeback in its present form “has a limited shelf life” and that “licensees who just want to give rakeback and not spend money on marketing will find it’s not going to work, because someone coming up behind working on smaller margins will just steal their customers.”
“It’s the wrong way of building a sustainable industry – you do this by brand marketing, giving great customer service and rewarding customer loyalty,” he added.
New Racing UK free-to-watch show -
Wake up to Luck on Sunday – join Nick Luck and guests for new Racing UK free-to-watch show. BHA Chief Executive Nick Rust to appear on first broadcast this Sunday
MLB Odds: Stroman Gets the Nod Against Royals -
The Toronto Blue Jays (70-80, –20.18 betting units) begin their final home stand of the 2017 campaign this Tuesday when they welcome the Kansas City Royals (73-76, +2.56 units) to Rogers Centre. Sportsnet has the coverage at 7:07 p.m. Eastern.
Microgaming QuickFire enters Coloumbia -
Wplay signs for Quickfire; strategic deal sees Quickfire enter Colombian market. Colombian-licensee Wplay has signed a deal for Quickfire, powered by Microgaming.
Partypoker to sponsor WSOPC Uruguay -
Partypoker to sponsor WSOPC Uruguay in December. Qualify exclusively on partypoker for WSOP Uruguay Main Event. December 7th to 17th in beautiful Punta del Este.
MLB Odds: Jays Hope to Spoil Orioles’ Visit -
The 2017 season is just about over for the Toronto Blue Jays (66-77, –21.19 betting units), but they can play spoiler in Tuesday’s game against the visiting Baltimore Orioles, starting at 7:07 PM ET on Sportsnet.
Money Storm Casino -
Money Storm is not your typical online casino. While many focus on the quantity of games they offer their players, this one is more focused on the quality of their games.
Big Online SLot Win on Ultimate 10X Slot -
At 9.20PM on August 28th, Kasey R was enjoying the new Ultimate 10X three-reel slot at Miami Club. The game has a random 'must win' progressive jackpot that is guaranteed to pay by the time it reaches $25,000
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