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Poker Room Operator Against Rakeback
The chief operating officer of UK online gambling group William Hill Online.com, Peter Marcus, has appealed to colleagues in the Internet poker sector to clamp down on the use of rakeback by affiliates and poker skins.
In an interview this week with the publication EGR, Marcus called on operatoirs to “get together and be strict” on allowing affiliates and poker skins to offer rakeback as he criticised a rewards model that incentivises players by offering to return a share of the operator's rake. Marcus characterised the practice as cannibalising poker traffic and failing to attract the new players he felt were needed to develop the market further.
Commenting that networks and licensees have to find ways of rewarding loyalty which don’t encourage the player to constantly switch venues, or which involve stealing each other’s customers, Marcus said: "It’s going to take time and be tough to get there, but the whole industry has to get together and be strict on this.”
Marcus claims that rakeback in its present form “has a limited shelf life” and that “licensees who just want to give rakeback and not spend money on marketing will find it’s not going to work, because someone coming up behind working on smaller margins will just steal their customers.”
“It’s the wrong way of building a sustainable industry – you do this by brand marketing, giving great customer service and rewarding customer loyalty,” he added.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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