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Pokerstars US Market Share
The planet's biggest online poker operation, Pokerstars.com, took the unusual step this week of playing down its US market share, rather than the more usual claims of how big this important marketing statistic is.
In a company statement, PokerStars announced:
"In recent weeks various commentaries have provided inaccurate estimates about the market share of PokerStars U.S. customers. The figures state that PokerStars U.S. market share is significantly higher than the actual amount, and we wish to correct these estimates.
"While PokerStars continues to serve customers in the U.S. based on the legal advice we have receieved, in terms of both player liquidity and revenue, the US market represents substantially less than 50 percent of our business."
Industry observers interpreted the announcement as an indication that PokerStars wants to be seen to have significant business and player liquidity outside the US, should events in that region change the dynamics of the market.
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For example, legalising the US market could see major players such as Party Poker competing on a more even field following its settlement with US authorities and recently successful bid for WPT. Then there's the possibility of major US companies entering the sector if it is liberalised.
Taking a more pessimistic view, if anti-online gambling measures are more successful, PokerStars may want it to be known that it does not have all its eggs in one basket and has considerable player liquidity elsewhere.
The independent industry monitor Poker Scout reports that PokerStars and its arch-rival Full Tilt Poker have 58 percent of the world's online poker action, and for the year 2009 to date it records that Full Tilt Poker market growth is up 96 percent on last year, whilst PokerStars has shown slower growth of 55 percent.
There is little doubt that PokerStars remains the biggest of the online poker sites, with over 25 million members worldwide. The enterprise holds a number of Internet records that includes being the first to simultaneously host 100 000 cash game players; and it claims to have dealt 31 billion hands and offered more than 180 million online tournaments. Its latest achievement, accepted by the Guinness Book of Records is a proven capability to simultaneously host 200 000 players.
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Gambling News :
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
Team Hot Launches -
#teamhot The Philippines licensed and GGNetwork-powered online poker operator Natural8 has announced the appointment to its "Team Hot" professional player line-up of Asian poker aces Kitty Kuo, Xuan Liu and Dong Kim.
Netent Q3-2016 Earnings Report -
#netent The UK continues to be an important growth driver but the weaker pound had an estimated negative effect of about three percentage points on revenue growth compared to the same quarter last year.
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