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#pokerstars now raise it Series
POKERSTARS VIDEO MARKETING A BIG HIT
Online poker companys "Raise It" video social networking campaign featuring top football stars attracts a significant audience.
Pokerstars has scored a major hit with its "now raise it" series of one-upmanship video adverts starring international sports personalities that include Neymar Jnr and Ronaldo, according to a statement from the company Thursday.
The adverts have gone viral on the Internet, creating a massive social networking publicity boost for the campaign, with the first four vids in the series attracting over 19 million views, 100,000 shares and over a million likes on Facebook.
The sportsmen fronting the campaign share trick shot videos with their followers, branded with the new PokerStars website, NowRaiseIt.com.
Since the website has launched, videos from other sports celebrities have been uploaded, along with those from PokerStars poker players, and the general public. Spanish golfer Sergio Garcia, and pros Liv Boeree, Vanessa Selbst, and Jason Mercier have all recorded videos for the campaign.
Simon Tilbury, associate director of advertising for PokerStars, said in a statement:
"The #raiseit campaign encourages individuals to up the stakes by outsmarting a friend, a hero, or even a stranger. With #raiseit Neymar Jr and Ronaldo are essentially playing poker, but without the chips and cards. Poker skills transcend to many areas of life as reaching any personal goal takes patience, focus, determination and courage.
"We’re used to seeing poker players #raiseit on the felt, but the essence can be applied to any scenario or talent. We are extremely pleased with the huge number of views, high engagement scores and internet responses to the videos so far and look forward to seeing this continue."
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PokerStars.CZ has launched in the Czech Republic -
PokerStars.CZ has launched in the Czech Republic, becoming the first licensed online casino and poker operator under the Czech Republicís new gaming regulation. This follows on from the approval by the Czech State Supervision of Gambling and Lotteries Department.
Sunbets to Sponsor Sutton United -
Online betting operator Sun Bets has inked a one-off sponsorship deal with English association football club Sutton United for its upcoming televised clash against Arsenal FC in the FA Cup fifth round tie.
Time is Money Slot Launches -
Set to a catchy tune, Time is Money offers a free spins bonus where all wins are multiplied by up to x12 by a random multiplier, selected from the time traveling clock.
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Under their strategic partnership, ArenaCube and Kiron will develop and launch a new version of Arena Challenge in 2017. The new version of the game will carry Kironís virtual content.
First Woman to Win a WPT Playground Championship -
Besting a field of 380, in the C$3,500 buy-in event, Zajmovic beat Jean-Francois Bouchard in heads up play, pocketed the C$261,000 first prize and a seat in the season ending WPT Tournament of Champions.
NHL Odds: Oilers-Blackhawks at the United Cente -
Fans at the United Center will be treated to a potential Western Conference playoff preview this Saturday when the upstart Edmonton Oilers visit the Chicago Blackhawks. The puck drops at 7 PM ET on WGN.
2017 Partypoker.net WPT Playground main event Results -
Although she entered the heads up against Jean-Francois Bouchard with a chip deficit, Zajmovic was able to get herself back in the game with some skillful and disciplined playing, eventually overtaking the leader and finally leveraging her chip advantage into a decisive win.
IGT In Deal With Norsk Tipping -
International Game Technology has announced a new contract signing which will see it providing interactive casino and Instant Win game libraries and custom games through a remote game server to Norwegian gambling group Norsk Tipping.
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