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Pokerstars On A PR Blitz

Friday May 24,2013 : POKERSTARS ON A PR OFFENSIVE?
 
Online poker giant achieves major Wall Street Journal exposure.
 
In what appears to be a major PR coup, the Isle of Man-based Pokerstars online poker operator has presented its case in a long Wall Street Journal story authored by respected gambling journalist Alexandra Berzon.
 
Although the founder of the company, Isai Scheinberg, continues to keep a low profile following his indictment by US authorities, CEO Mark Scheinberg (39) spoke to Berzon on a visit to the Pokerstars headquarters at Onchan on the island, stressing that the Pokerstars business is well-funded, legitimate, ethical and legal, and operates in a variety of acceptable and genuine licensing jurisdictions.
 
The article notes that the elder Scheinberg denies the US Justice Department's money laundering, bank fraud and illegal gambling charges against him.
 
The piece comes after parent group Rational and Scheinberg came under attack during its failed attempt to acquire an Atlantic City land casino .
 
Much of the article is an explanation and a reprise of the legal situation facing Pokerstars in the United States, and the manner in which attitudes to online poker in that country are changing. However the company also managed to include some impressive statistics about its capability, pointing out that almost a quarter of a million people played in one of its annual tournaments this year, and millions more tune in to watch its live televised events.
 
According to Pokerscout.com., which independently tracks industry data, PokerStars controls 54 percent of global player market share. That is seven times its nearest competitor.
 
The author writes that Pokerstars remains confident it will get a seat at the U.S. table, and can spend millions on advertising and hiring high profile sportsmen like tennis champ Rafa Nadal and lobbyists-politicians like the former Democratic congressman Richard Gephardt, who reportedly earns $600,000 a year for pushing the company's legalisation agenda.
 
Guy Templar, the head of business development at Pokerstars, told Berzon: "We have to begin to explain that we're a completely normal company. We're not a backroom shop on a rock in the sea."
 
The article reveals that Pokerstars has a global staff of 1,500 and annual revenue over $1 billion, and makes generous but low-profile charitable donations to good causes.
 
Warren Bartlett, a gambling consultant on the island, said that whilst such modesty was admirable, companies had to be more available if they were to win licenses and influence people.
 
Nevertheless, Pokerstars' marketing techniques and the investment of many millions of dollars in tournaments and prizes over the years have helped put online poker on the map, the piece notes, commenting on clever, innovative tactics such as convincing a Russian detective show to use poker to solve crimes.
 
The very interesting and informative article ends on a positive note with a spokesman saying: "We absolutely expect to be a player in the U.S. market."
 
Read the full article here: http://online.wsj.com/article/SB10001424127887324787004578493011807051422.html

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Gambling News :

Interwetten 2016 Earnings Results - Privately-owned online sports betting operator Interwetten delivered robust full year results for the 2016 fiscal period, in which the company has almost achieved doubling its revenues over the past four years, success it attributes to its in-house developed platform

EU Online Gambling Tax Harmoney Dead - Tax expert says European Court of Justice Attorney General's opinion on UK-Gibraltar litigation signals that EU courts are happy for individual member states to impose their own laws on online gambling.

Jack Lam Facing Big Fines in the Philippines - It's going to be costly for Macau online gambling and junket tycoon Jack Lam to return to the Philippines following his rather hurried departure last year with allegations of economic sabotage, bribery and tax evasion swirling around him.

Walter Merricks Term As Gambing Commissioner Extended - The UK Government has extended Walter Merricks’ term as Commissioner of the Gambling Commission for a further year, ending December 31, 2017.

Loot’enKhamun Pays $3.8 Million Jackpot - A London-based construction worker’s year got off to a great start when he hit the Loot’enKhamun jackpot at bwin casino.

PlaySugarHouse To Carry Konami Content - Content provider Konami will provide its Gypsy Fire and Fortune Stacks slot games to Rush Street Interactive-operated PlaySugarHouse.com on an exclusive basis in the New Jersey real-money online and mobile wagering market.

ITF TERMINATES BETWAY SPONSORSHIP DEAL - The International Tennis Federation (ITF) has reportedly terminated Betway’s three-year sponsorship partnership as an extension to their anti-match fixing and sports integrity policy.

GSA To Launch European division - The expansion enables the GSA to better focus on the regional needs of its members outside of North America and underscores its recognition and commitment to growing European membership.

Paddy Power Trading Update - Company prevails despite adverse sports and US election results; Trump success cost the group GBP 5 million, whilst punter successes took another GBP 40 million in Q4-2016.

Tabcorp SunBets project - The details were revealed this week in an IT News article quoting Tabcorp's chief information officer, Kim Wenn, who described the SunBets project as Tabcorp's biggest global venture yet.

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