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Pokerstars Hires W public relations Agency
Wednesday February 25,2014 : POKERSTARS HIRES U.S. PUBLIC RELATIONS AGENCY
Online poker operator has hired the W public relations consultancy to attract new U.K. players by broadening its appeal.
According to reports in PR Week, Pokerstars has hired the east coast US public relations consultancy W to expand its player base through a broadened appeal.
The appointment of W followed a competitive pitch in which the consultants were told the work would involve repositioning Pokerstars as a lifestyle brand, and broadening its appeal beyond its traditional market.
"This would take it into areas like music, the arts and a wider lifestyle space, and things more interesting to a wider audience than the traditional poker player," sources told PR Week.
The brief is also thought to include PokerStars stablemate Full Tilt Poker, both of which are owned by the Isle of Man-based Rational Group.
Industry estimates put the brands' share of the global online poker market at around 55 percent.
PR Week claims that the current review of Fixed Odds Betting Terminals in the UK is set to be expanded to include online gambling, although it does not give a source for this information.
Both W, which has worked with Pokerstars previously, and The Rational Group declined to comment when approached by PR Week.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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