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Bullet Business award for Best Marketing Campaign 2010
Thursday, June 9, 2011 : BARABARA'S QUEEN OF ONLINE BINGO IS THE BEST
Innovative television campaign receives marketing accolade
Online bingo operator Jackpotjoy's 'Queen of Bingo' advertising campaign featuring veteran actress and comedienne Barbara Windsor has been awarded the Bullet Business award for Best Marketing Campaign 2010.
The campaign launched last September, making Jackpotjoy one of the UK's most recognisable gaming brands.
Beginning with a series of thirty and fifteen second TV adverts, shown during peak time on ITV1, the campaign was supported by a month of on-site promotions themed around the coronation of the Queen of Bingo.
Jackpot Joy md Michael Saunders, said the campaign was designed to be a fully integrated, cross-platform campaign, because the adverts needed support across the online space. He opined that it was not enough to spend money solely on TV advertising and expect to gain traction in a market as competitive as online gaming.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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