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William Hill Bingo Sponsors The Real Deal Tv Show
William Hill Bingo is to focus attention on its offering by sponsoring ITV's popular UK daytime show "The Real Deal" in 2009. The online gaming site recently completed a similar campaign as programme sponsors for the games on Spin Star last November.
Starting on Monday 5th January, until mid-April, the 4 month deal will be used to raise awareness of the gambling group's bingo brand and attract new customers. The demographic of the home bingo player and the viewer of daytime game shows like Spin Star and the Real Deal are apparently very similar.
The strapline: "William Hill Bingo Thrill' is the topic for the programme bumpers shown during breaks in each show, whilst the Real Deal asks participants to get their thrill by taking a gamble on whether they accept the antique dealer's cash offer, or take a risk at auction.
"For an initial foray into actual programme sponsorship, we were very pleased with the response from the Spin Star association." said Hills spokesperson Lili Huang, "We're delighted to have this opportunity of sponsoring the Real Deal, because the programme has the potential for a far bigger audience with its current scheduling."
Following the finalisation of the initial deal with Playtech leading to the formation of William Hill Online (see previous InfoPowa reports), William Hill Bingo is now part of the consolidated website.
The Real Deal is hosted by antique dealer and TV presenter David Dickinson, and aired on ITV1 Monday to Friday between 2pm to 3pm.
This week also saw William Hill pick its unluckiest gambler...and brighten his day a little. The UK bookie group has declared 52-year-old father of four Paul Greenwood from Barnsley their unluckiest punter of 2008 after launching a nationwide hunt for the year's most frustrating tough luck betting story.
Paul made a disastrous decision back on the first of March 2008 by placing his weekly GBP10 accumulator bet on 14 football teams winning over the weekend. But, having initially included his favourite side, at the last second he decided to change his mind, and replaced Manchester United, who were playing Fulham, with Arsenal, who were up against Aston Villa.
Sadly for Paul, his first 13 selections won their games - as did Manchester United. But Arsenal could only draw, turning a potential GBP 795 000 win into a GBP10 loss.
William Hill plc spokesman Graham Sharpe said: "Against a great deal of competition from punters beaten by a short-head or a fall in horse races, we have declared Paul officially the unluckiest punter in the UK. I would think our customers will be desperate to know what Paul places his GBP 1 000 free bet on, so they can avoid it!"
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Gambling News :
Phil Ivey Loses Borgata Casino -
Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.
NYX Gaming in deal with Endemol -
"Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”
NEW CAMBODIAN GAMBLING LAWS -
After more than two years of debate and drafting, Cambodia may be closing in on final agreement regarding its proposed gambling law changes.
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
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