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William Hill Bingo Sponsors The Real Deal Tv Show
William Hill Bingo is to focus attention on its offering by sponsoring ITV's popular UK daytime show "The Real Deal" in 2009. The online gaming site recently completed a similar campaign as programme sponsors for the games on Spin Star last November.
Starting on Monday 5th January, until mid-April, the 4 month deal will be used to raise awareness of the gambling group's bingo brand and attract new customers. The demographic of the home bingo player and the viewer of daytime game shows like Spin Star and the Real Deal are apparently very similar.
The strapline: "William Hill Bingo Thrill' is the topic for the programme bumpers shown during breaks in each show, whilst the Real Deal asks participants to get their thrill by taking a gamble on whether they accept the antique dealer's cash offer, or take a risk at auction.
"For an initial foray into actual programme sponsorship, we were very pleased with the response from the Spin Star association." said Hills spokesperson Lili Huang, "We're delighted to have this opportunity of sponsoring the Real Deal, because the programme has the potential for a far bigger audience with its current scheduling."
Following the finalisation of the initial deal with Playtech leading to the formation of William Hill Online (see previous InfoPowa reports), William Hill Bingo is now part of the consolidated website.
The Real Deal is hosted by antique dealer and TV presenter David Dickinson, and aired on ITV1 Monday to Friday between 2pm to 3pm.
This week also saw William Hill pick its unluckiest gambler...and brighten his day a little. The UK bookie group has declared 52-year-old father of four Paul Greenwood from Barnsley their unluckiest punter of 2008 after launching a nationwide hunt for the year's most frustrating tough luck betting story.
Paul made a disastrous decision back on the first of March 2008 by placing his weekly GBP10 accumulator bet on 14 football teams winning over the weekend. But, having initially included his favourite side, at the last second he decided to change his mind, and replaced Manchester United, who were playing Fulham, with Arsenal, who were up against Aston Villa.
Sadly for Paul, his first 13 selections won their games - as did Manchester United. But Arsenal could only draw, turning a potential GBP 795 000 win into a GBP10 loss.
William Hill plc spokesman Graham Sharpe said: "Against a great deal of competition from punters beaten by a short-head or a fall in horse races, we have declared Paul officially the unluckiest punter in the UK. I would think our customers will be desperate to know what Paul places his GBP 1 000 free bet on, so they can avoid it!"
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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