Royal Media in Italian Rummy Deal

1/7/10 - RM Royal Media Ltd., which claims to be the world’s largest online Rummy software provider, and Microgame S.p.A., a major service provider for online public games in Italy, have signed an agreement to integrate Rummy games into the People’s Network, the biggest online player community in Italy managed by Microgame. The agreement calls for the integration to be completed within the first quarter 2010.

The companies plan to launch an advanced online multiplayer Rummy network that focuses on Italian Rummy variations such as Scala Quaranta, Burraco and Ramino, alongside other popular Rummy variations, a RM Royal spokesman said this week.

RM Royal Media provides the application of the Rummy games with structure, game play and features very similar to most leading Poker applications.

All players registered on the websites of the more than 60 gaming operators served by Microgame will be able to play their favourite Rummy games in Sit and Go tables and Multi table tournaments for fun or money. The large People’s Network player base (more than 1.4 million registered users) virtually guarantees an engaging game experience and big jackpots.

Fabrizio D’Aloia, President and CEO of Microgame S.p.A. said; “With the RM Royal Media’s advanced Online Rummy System integrated into our gaming platform and into the People’s Network [we have] a product approved with huge success on other markets enlarging the catalogue of our People’s Network Skill games.... [that are] very interesting for Italian players.

"We are certain that the popular Rummy games will yield great results in Italy thanks to the long and international experience of RM Royal Media and the market know-how of Microgame and the People’s Network gaming operators.”

“Italians [have] proved to be enthusiastic players of Rummy," said Udy Yosha, chairman of RM Royal Media. "We are delighted to join forces with Microgame, an industry leader in the Italian market, and offer Italian rummy fans our ever growing online Rummy Community. The collaboration with Microgame will allow us to tap into the regulated Italian market and a large customer base that is eager to play these games online.”

Microgame S.p.A., founded in 1996, is an independent Gaming Service Provider authorised by the Italian Autonomous State Monopolies Administration (AAMS). In 2008 Microgame generated a gaming turnover of more than Euro 490 million. In November 2009 the international private equity fund Monitor Clipper Partners L.P. invested in Microgame and currently holds 41 percent of the share capital of the company.

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