New game a football betting first claims company

02/09/2012 : SIS LAUNCHES NEW POOL-BASED GAME
 
New game a football betting first claims company
 
The UK Football League's exclusive data distributor, SIS, has in collaboration with Contagious Sports launched a new pool-based game which will for the first time allow bettors to bet into an in-running pool on live football matches to win jackpots.
 
The Contagious Sports-developed game follows a simple format with each selected match split into 40 5-minute segments, each segment – 20 for the home team and 20 away – is given a number and for a GBP 1 stake, punters choose three numbers.
 
Their first number is entered into the One Goal Jackpot and if a goal is scored in that segment, they win a share of the jackpot. If goals are scored in all three numbered segments, then they win a share of the Three Goal Jackpot. No scoring matches produce a rollover to the next designated match.
 
SIS will supply in-running scores and statistics, marketing and game promotions to existing and new customers both online and in betting shops.
 
Jack Davison, director of sports data at SIS, said: “We have worked closely with Contagious on getting this product to market. We believe it’s the first of its kind where you can bet into a pool during a football match. It’s also got a lottery element and it’s risk-free to the bookmaker and, taken all together, those factors make it an exciting product.
 
“We see excellent opportunities for e-gaming and retail customers at home and internationally and we are delighted to have concluded this agreement with Contagious.”
 
Peter Glancy, chief executive officer of Contagious Sports said: “We believe it offers all the rewards of pool betting and all the excitement of in-running. Punters can buy as many tickets as they want and continue playing throughout the match. And obviously, the more people who play, the bigger the jackpot prizes will be.
 
“The product is truly ground-breaking and changes the whole dynamics of football pool betting. We have received outstanding feedback about the game from many lottery and gaming operators.
 
“We’re delighted to work with SIS given their position in football data and their expertise and experience in the market place.”