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Sky Vegas inks deal with ITV2s Celebrity Juice show
ONLINE CASINO OPERATOR TO SPONSOR TOP U.K. TELEVISION PROGRAM
Sky Vegas inks deal with ITV2s Celebrity Juice show.
Online casino operator Sky Vegas has inked a deal making the company the official broadcast and off-air sponsor of the popular UK television show Celebrity Juice screened by ITV2.
The celebrity panel show is hosted by comedian Keith Lemon, and the Sky Vegas sponsorship is to run for the next 13 weeks, replacing previous sponsor LeoVegas, also a gambling operator.
Dean Leyland, head of media for Sky Gaming, said:
“A TV programme that gives Sky Vegas the level of awareness Celebrity Juice can offer, while having fun with characters such as Keith Lemon, is hard to find. And with TV, and ITV2 in particular, at the heart of our media mix we’re thrilled to be involved.”
The operators involvement will be supported by advertising and social networking activity, which will include player-oriented competitions with tickets to the show as prizes.
In related news, online sportsbetting operator 21Bet, which recently signed as official betting partner to the Wolverhampton Wanderers football club, has signed as sponsor for twenty-three-year-old IBF flyweight world title contender Charlie Edwards.
Edwards won the English title in his fifth outing, and will challenge John Riel Casimero for the IBF flyweight title in his ninth fight this Saturday.
The deal gives 21Bet exposure on the boxers kit for the next five fights, 21Bet chief executive Richard Hogg revealed, commenting:
“Charlie is such a prodigious talent. We’re fully expecting him to be the UK’s next World Champion."
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Opap in memorandum of understanding With Inspired -
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DeltaCorp To Acquire ace2three -
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William Hill Exits Russia -
"Starting from September 23 William Hill Casino Club will terminate its activities in the Russian territory for legislatory reasons. All active customer accounts will be suspended," the advisory reportedly detailed.
Pennsylvania Online Gambling Hearing Postponed till October -
HR 2150, which includes DFS and e-gaming elements, was passed as part of the critical state budget bill by the House in June this year, with lawmakers expecting the bill to contribute $100 million annually in licensing and fees to help balance the state budget.
Two Mega Fortune Dreams Jackpots Hit -
Both Swedish players, the first lucky punter hit a GBP 100,000 jackpot playing on his mobile phone, while the second, identified as Martin, staked just 18p before netting a GBP 60,000 jackpot on the popular series thinking he was playing in demo-mode.
ASA Looking at Ladbrokes and Netbet ads -
A TV ad for Cosmo Gaming’s NetBet online casino was determined by the UK Advertising Standards Authority (ASA) as glamorising online gambling following a single complaint.
Betconstruct In Deal With Realistic Games -
BetConstruct has agreed a deal in which it will integrate a range of Realistic Games online table and slot content including blackjack, roulette and slot titles Super Graphics Upside Down, The Fruit Factory and Fireworks.
XLMedia Half 1 2016 Earnings Report -
Online gambling marketing company XLMedia, which operates websites driving players to online casino operators, delivered robust interim results for the first half of 2016, attributing its success to investment in technology.
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