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Skybet Sponsors The Football League
Friday July 19,2013 : SKYBET IN UK FOOTBALL SPONSORSHIP DEAL
Online gambling operator to support The Football League for five years
British internet gambling operator SkyBet has inked a 5 year sponsorship deal with The Football League. The deal includes renaming the League's flagship competition The Sky Bet Football League, with its three divisions being titled ‘The Sky Bet Championship’, ‘Sky Bet League 1’ and ‘Sky Bet League 2’.
This new agreement is Sky Bet’s first ever off-screen football sponsorship and is aimed at building greater awareness of Sky Bet’s growing range of online and mobile betting services, reports the publication Football Trade Directory.
Sky Bet is currently the UK’s fourth-largest online bookmaker and the fastest-growing. Sky Bet’s mobile app is one of the top rated in the Apple App store and over 1 million UK residents have placed a bet with Sky Bet in the last 12 months, the company reports.
Greg Clarke, chairman of The Football League said: “This agreement takes our long-term partnership with Sky to a new level and provides a genuine boost to clubs ahead of the new season.”
Richard Flint, managing director of Sky Bet, said the agreement represented a ground-breaking partnership for Sky Bet.
“Sponsorship of The Football League helps us engage with millions of football fans spanning all 72 league clubs. It was important for us that we are able to demonstrate our commitment to all Football League clubs and fans nationwide. The strength of our technology supported by a trusted brand that is part of the fabric of football means we’re ideally placed to add to the match-day experience of fans,” he said.
Sky Bet football fans can bet on match results, goal scorers and score predictions and can also access a wide range of in-game betting options. The betting company has also created a variety of Football League special bets to celebrate the new partnership and the 125th anniversary of The Football League.
Sky will additionally use its partnership with The Football League to explore opportunities to offer customers exclusive access to competitions and promotional offers, including access to Football League match tickets.
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Gambling News :
Wanajump Launches -
#Wanajump Spanish online and land gambling operator Grupo R. Franco appears to be emulating the William Hill group, announcing this week that it is to begin a start-up accelerator program for innovative entrepreneurs, which it has titled Wanajump.
Coral Launches player proposition betting product -
Digital Sports Tech, a business-to-business software provider of sports betting solutions, has signed a deal with UK online and land sports betting operator Coral to provide an innovative player proposition betting product.
Oshi online casino now accepts fiat currencies -
The Oshi online casino, which started just a year ago as a Bitcoin-denominated operation, has described its expanded activity in a statement this week, noting that in addition to Bitcoin it now accepts fiat currencies and has added new game providers to its roster of suppliers.
New Standards for UK Online Gambling -
Online gambling service and technology providers, along with operators and testing agencies will be studying the new gambling software and technical standards proposal published by the UK Gambling Commission following a public consultation.
Pennsylvania Gambling Bill 1887 returned with additions -
The interaction between the Pennsylvanian House and the state Senate has become increasingly like watching a game of ping pong as the two political establishments wrestle with online gambling legalization and court-ordered tax fixes in the dying days of the current political season.
Mybet Earnings Struggle -
The statement this week reveals that Mybet continued to be hampered by negative trends from historic quarters, making its original performance estimate "unrealistic".
Tom Horn Awarded Malta Gaming License -
Online gambling software provider Tom Horn Gaming has been awarded a Malta Gaming Authority license that permits the company to host and manage Malta-based gaming operators.
Calvin Ayre invests in new Antigua Business Center -
Ayre joined with government officials this week in a ground-breaking ceremony for a five-story centre on Antigua which will be home for the venture. The "green" building will be solar powered and provide employee-friendly services like catering, a gym and child care.
Attack of the Zombies Slot -
Online gambling games developer Genesis Gaming has unveiled its latest game, with a theme based on a horror story of the undead, exploiting the current trend....and just in time for Halloween.
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