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ASA Going After SkyVegas For No Lose Promotion
Wednesday April 13,2016 : SKY VEGAS NO LOSE PROMOTION UNDER FIRE
UK Advertising Watchdog Upholds complaints.
Bonne Terre Ltd trading as Sky Vegas was sanctioned by the UK Advertising Standards Authority (ASA) this week after the watchdog received two complaints concerning an internet promotion for its Sky Vegas brand.
The promo, in January 2016, featured a page on which text stated “No Lose Month No Lose Month. Throughout January! Play Risk Free throughout January at Sky Vegas - Terms Apply".
Under terms and conditions, players were further instructed to “simply opt in to each No Lose offer and play the selected games for 100% Cashback on Net Losses.” The offers were subject to a cap and other terms and conditions.
Sky Vegas committed to depositing the no lose payment into customers’ accounts the day after the offer expired.
Both complainants said although they understood that there was a limit to the amount that would be credited to cover losing bets and that any money returned was subject to a minimum wagering requirement, the claims No Lose and Risk-Free were misleading.
The ASA upheld the complaint saying it considered the terms and conditions contradicted the claim "100% Cashback on Net Losses".
Sky Vegas was instructed to ensure that future qualifications clarified, rather than contradicted, their headline claims, and that offers were not advertised as carrying no risk if a risk-based wagering requirement applied to returned funds and where returned funds were not withdrawable as cash.
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Opap in memorandum of understanding With Inspired -
Virtual sports provider Inspired has entered into a memorandum of understanding (MOU) with Greek betting and lottery operator OPAP for the supply of its full suite of virtual sports, for integration online and across OPAP's retail network.
DeltaCorp To Acquire ace2three -
Our readers will recall Delta Corp. acquired a 26 percent stake in Gaussian Networks, parent company of India’s largest online poker operator Adda52 earlier this month
More Australian POC Taxes -
In an interview with The Australian, Tabcorp chief executive offer David Attenborough warned “global rivals” of his belief that other Australian states are moving fast to follow South Australia’s lead in implementing a point of consumption tax.
William Hill Exits Russia -
"Starting from September 23 William Hill Casino Club will terminate its activities in the Russian territory for legislatory reasons. All active customer accounts will be suspended," the advisory reportedly detailed.
Pennsylvania Online Gambling Hearing Postponed till October -
HR 2150, which includes DFS and e-gaming elements, was passed as part of the critical state budget bill by the House in June this year, with lawmakers expecting the bill to contribute $100 million annually in licensing and fees to help balance the state budget.
Two Mega Fortune Dreams Jackpots Hit -
Both Swedish players, the first lucky punter hit a GBP 100,000 jackpot playing on his mobile phone, while the second, identified as Martin, staked just 18p before netting a GBP 60,000 jackpot on the popular series thinking he was playing in demo-mode.
ASA Looking at Ladbrokes and Netbet ads -
A TV ad for Cosmo Gaming’s NetBet online casino was determined by the UK Advertising Standards Authority (ASA) as glamorising online gambling following a single complaint.
Betconstruct In Deal With Realistic Games -
BetConstruct has agreed a deal in which it will integrate a range of Realistic Games online table and slot content including blackjack, roulette and slot titles Super Graphics Upside Down, The Fruit Factory and Fireworks.
XLMedia Half 1 2016 Earnings Report -
Online gambling marketing company XLMedia, which operates websites driving players to online casino operators, delivered robust interim results for the first half of 2016, attributing its success to investment in technology.
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