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Caesars CEO Wants More Innovation in slots
Thursday October 01,2015 : NEW CAESARS CHIEF BACKS CALLS FOR MORE INNOVATION IN CASINOS
Frissora reveals that Caesars is experimenting with an internal casino operation on ways to attract millennials.
One of the industry hot topics discussed at this year’s G2E conference in Las Vegas has been the changing preferences on casino gaming of the key "millennial" generation which is so important for future business in both land and online gambling.
GameOn has already used the event to preview its skill-based content for gambling cabinets and that has been followed by reports on what Caesars Entertainment's recently appointed new CEO Mark Frissora thinks about the issue.
Friussora told delegates that he was shocked at the lack of innovation in the industry when it comes to the younger demographic, and revealed that his company is currently experimenting with a "casino within the casino" on The Strip in order to understand the reactions and expectations of the millennial generation - those aged between 18 and 35 years.
Because the data gathered is currently confidential, Frissora did not give out very much information on the project other than to say that it included variable venue space and changing traditional slot machine offerings by involving social game features such as leaderboards that track high-point players.
Frissora appeared to agree with many other industry experts who have opined that the millennial demographic prefers online or mobile action, and that physically sitting in front of traditional slot machines has little appeal unless the content can be matched to their preferences for skill, interaction and themes to which they relate.
“Are you kidding me? I know my kids,” he said, adding that his family ranges in age from 29 to 35 years old and they generally don’t even shop in physical stores, doing most of what they do online.
“These games need to change,” he said, noting that the Nevada regulator recently approved the principle of skill-based slots akin to arcade games, although technical standards still need to be created.
In addition to the GameCo initiative, Scientific Games is working on new and similar developments, one of its executives revealed at the conference. He said the supplier's first skill-based slots are scheduled to debut late 2016 or early 2017.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
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