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Caesars CEO Wants More Innovation in slots

Thursday October 01,2015 : NEW CAESARS CHIEF BACKS CALLS FOR MORE INNOVATION IN CASINOS
 
Frissora reveals that Caesars is experimenting with an internal casino operation on ways to attract millennials.
 
One of the industry hot topics discussed at this year’s G2E conference in Las Vegas has been the changing preferences on casino gaming of the key "millennial" generation which is so important for future business in both land and online gambling.
 
GameOn has already used the event to preview its skill-based content for gambling cabinets and that has been followed by reports on what Caesars Entertainment's recently appointed new CEO Mark Frissora thinks about the issue.
 
Friussora told delegates that he was shocked at the lack of innovation in the industry when it comes to the younger demographic, and revealed that his company is currently experimenting with a "casino within the casino" on The Strip in order to understand the reactions and expectations of the millennial generation - those aged between 18 and 35 years.
 
Because the data gathered is currently confidential, Frissora did not give out very much information on the project other than to say that it included variable  venue space and changing traditional slot machine offerings by involving social game features such as leaderboards that track high-point players.
 
Frissora appeared to agree with many other industry experts who have opined that the millennial demographic prefers online or mobile action, and that physically sitting in front of  traditional slot machines has little appeal unless the content can be matched to their preferences for skill, interaction and themes to which they relate.
 
“Are you kidding me? I know my kids,” he said, adding that his family ranges in age from 29 to 35 years old and they generally don’t even shop in physical stores, doing most of what they do online.
 
“These games need to change,” he said, noting that the Nevada regulator recently approved the principle of skill-based slots akin to arcade games, although technical standards still need to be created.
 
In addition to the GameCo initiative, Scientific Games is working on new and similar developments, one of its executives revealed at the conference. He said the supplier's first skill-based slots are scheduled to debut late 2016 or early 2017.

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Gambling News :

Is Gibraltar Out of Luck in US Tax Challenge - Gibraltar's challenge to the UK 15 percent point-of-consumption tax on online gambling operator revenues has already failed in the UK High Court, and it looks as if it may be rejected by the European Court of Justice too.

Quickspin are now available in Denmark - #quickspin The roll-out strengthens the long-standing partnership between the supplier and the operator, with Quickspin games already available on Vera&John’s websites around the world.

UCypher Launches - Indian entertainment and media entrepreneur Ronnie Screwvala has announced the formation of UCypher, an eSports tournament in which ten teams will compete.

Extreme Live Gaming In deal With Betsson - Extreme Live Gaming, a subsidiary of the Novomatic Interactive group, has announced a live dealer product deal with the Betsson online gambling group, with an initial launch planned for Betsson.com, followed by other brands in the Swedish group's portfolio.

Expansion Mode For BoyleSports - The Bambury premises are situated in Kildare, Meath and Dublin and will be refurbished and rebranded after acquisition, with the total of 31 staff remaining in employment..

Safecharge Q4-2016 - Online e-cash processing firm Safecharge, where Playtech's Teddy Sagi is a majority shareholder, released a trading update on its Q4-2016 performance Thursday, flagging record transaction processing volumes and revenues.

ASA Most Controversial Ads of 2016 - Paddy Power's penchant for advertisements that cause a stir saw the betting company mentioned twice in the Top Ten most controversial adverts of 2016 released by the Advertising Standards Authority in the UK Thursday.

Yggdrasi To Enter Italian Gambling Market - Yggdrasil’s Italian offering will include the company's collection of in-game promotional tools, BOOST, improving gamification, and the social sharing tool, BRAG. The company’s mobile product will also be available on its HTML5 iSense 2 platform.

888sport is the latest to join sports betting integrity body ESSA - Major operator 888sport is the latest to join sports betting integrity body ESSA with the company adding its customer base and betting market platforms to ESSA’s global anti-fraud alert and reporting system.

First partypoker live event to be held in Russia - Partypoker’s new live tour will kick off in Russia on March 24, 2017 at Sochi Casino and Resort in association with Club Poker Management. Online Day 1’s will start on partypoker on March 12, 2017.

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