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Slow Going For New Jersey online gambling operators

Saturday May 24,2014 : OPERATORS REGROUP AFTER SLOW START TO ONLINE GAMBLING IN NEW JERSEY
 
Companies remain upbeat, but marketing spend reduced as the market is studied.
 
New Jersey online gambling operators have been taken by surprise at the slow take-up of their products by online gamblers despite substantial marketing investments, but remain upbeat about the potential of the genre and are reassessing their marketing strategies, according to a Bloomberg business news report Saturday.
 
Revenues in the month of April were down at $11.4 million and responses to marketing campaigns have been disappointing.
 
The Boyd Gaming - 888.com partnership in the Borgata online offering took a $3.2 million loss over the first quarter of 2014 and is reducing marketing spend as well as refocusing the advertising away from poker and more on slots, 888 chief executive Brian Mattingley told the publication.
 
“We are absolutely shocked by the slowness of the market,” he said. “The operators have not seen a positive response to their marketing campaigns. We’ve got to think again, the way we market.”
 
Mattingley noted that the New Jersey regulator does not permit unlicensed third parties to take part in the business, and that affiliate websites and other marketing partners deliver up to 30 percent of 888's gambling traffic in Europe. He also lamented the continued presence and competition of unlicensed operators in the New Jersey market.
 
He said that 888 envisages bringing on more licensed games with which the US public is familiar from slot providers like IGT and Williams Interactive.
 
But the 888 executive stressed that New Jersey online gambling was still young: “It’s not even in its infancy, it’s only just been born,” he said.
 
Tom Ballance, a senior Borgata executive who remains upbeat about the potential for online gambling, cited difficulties with credit card processing with some banks, which had slowed development, along with tight regulatory requirements in the sign-up process; games that aren’t available on some mobile devices; and seasonal factors, with gamblers playing less due to longer daylight hours.
 
“It’s going to be a slower build,” Ballance said in an interview.
 
The New Jersey Division of Gaming Enforcement said in a statement that the systems deployed by operators are all working as they should, and that the regulator remains encouraged by progress.



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NHL Odds: Forsberg Faces Elliott in Nashville - The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.

Sit & Go 2.0 launched online exclusively at Americas Cardroom - Get ready to cheer like a champion before the first flop is even dealt. The much-anticipated Sit & Go 2.0 is now launched online exclusively at Americas Cardroom and Sit & Go players are reaping the benefits of the next evolution of poker.

NBA Odds: Hawks, Wiz in Southeast Showdown - The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.

Mega Moolah progressive jackpot Hit Again - Microgaming’s Mega Moolah progressive jackpot slot has been hit yet again at just over €6.6 million!

NBA Odds: Clippers Try to Slow Down Bucks in LA - Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.

NCAAB Odds: SMU Hosts Tulsa With AAC Title on the Line - There aren’t too many college basketball teams more profitable than the SMU Mustangs (25-4 SU, 18-5-1 ATS). They host the Tulsa Golden Hurricane (14-14 SU, 15-12 ATS) this Thursday night, tipping off at 8 PM ET on CBSSN.

NHL Odds: Canadiens Welcome Islanders Tonight - The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.

NHL Odds: Reeling Flyers Seek Relief in Pittsburgh - #nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.

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