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IMPROVED EMAIL MARKETING FOR BETFAIR
The analysis of email marketing effectivity at online betting exchange group Betfair is to be stepped up using software from the smartFOCUS firm.
Datamonitor reports that the betting company has selected smartFOCUS systems in order to develop more personalised and relevant campaigns targeted on its wide range of customers, from football betting enthusiasts to horse racing punters.
The tasking for smartFOCUS is to provide Betfair with the right information that will enable it to create new insight and understanding of customers and build innovative approaches to drive customer interaction and engagement.
Anton Bell, head of marketing and insight at Betfair, said: "We design and distribute numerous e-mail marketing campaigns that reach millions of potential customers, so it was crucial that we have tools to deliver us the customer insight necessary to personalise campaigns and efficiently analyse results."
Chris Underhill, CEO of smartFOCUS, said: "The UK online gaming sector is an extremely competitive market, and it is important for Betfair to effectively communicate with its customer base with tailored information for each individual. Our systems will ensure that Betfair runs dynamic and tailored campaigns that produce results."
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MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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